Own your own website. Own your mailing list. Own your newsletter. Own your blog and prioritise your RSS feed.

This is the stuff that works in the long term.

Chasing virality on every new shiny platform is a waste of time.

@Daojoan I'm a designer-maker and realised early on how important it was having my own website, even before there was Etsy. After a friend helped me to start in 2004, I taught myself how to code: I can create a piece, photograph and put it in my website - how great is that! SEO is a pain but what I hear now from those who put their time on Etsy and are now getting screwed is much worse. #DesignerMaker #coder