Own your own website. Own your mailing list. Own your newsletter. Own your blog and prioritise your RSS feed.

This is the stuff that works in the long term.

Chasing virality on every new shiny platform is a waste of time.

@Daojoan I just use an ActivityPub software (microblog.pub) as it allows people to follow me and get my stuff along side their existing feed, and it comes with an RSS feed built in

Owning your own shit is best though, regardless of what software you choose! (Even no software!)