This is a great story of how Barnes & Noble’s new CEO who was hired in 2019 has turned around the company. Sales are up, it opened 16 stores this year and plans to open more next year.

The secret is the CEO really likes books and readers. So he stopped doing deals with publishers to promote their latest books & NYT best sellers and encouraged individual stores to promote books they found most interesting.

So simple yet…

https://tedgioia.substack.com/p/what-can-we-learn-from-barnes-and

What Can We Learn from Barnes & Noble's Surprising Turnaround?

Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?

The Honest Broker

Sometimes it’s just as simple as good management that cares about the product.

This was the lesson I learned from Satya taking over Microsoft and it’s enlightening to see it play out at another company.

@carnage4life how about something like hedge funds virtually killing companies and then coming back
@carnage4life TFW the management is praising incremental engagement improvements from AB studies week after week, while ignoring the increasingly negative user feedback for years. 😭
@carnage4life Very similar to what they did with Waterstones in the UK — reducing head office control, giving branch managers more flexibility and “returning to traditional book-selling methods”. Crazy talk!
@m @carnage4life The article says that’s no coincidence: the CEO of Barnes & Noble is the same person who turned Waterstones around!
@pwinn @carnage4life Its so funny how that happens - top management which has become so divorced from reality that it’s incapable of seeing that the obvious solution to their problems is “do the thing you used to do and which worked pretty well”.
@carnage4life this is one of my favorite stores to go to and it’s wonderful to see them doing well!
@carnage4life I walked into one a week ago and was very pleasantly surprised to see that the emphasis was once again on books, with the games and jigsaw puzzles pushed way into the back on the top floor. Made me want to go back soon.
@carnage4life Physical books are awesome. Just bought 6 in the last week! Perhaps a roadmaps for the rest of retail to compete against Amazon.
@jeffkibuule @carnage4life nothing beats a physical book - give me “treeware” over software 😉📚
@carnage4life This explains why I've been going into B&N more in the past six months than the last five years!
@carnage4life Reminiscent of Carmack’s “Fill your products with ‘give a damn’”
@carnage4life it also feels like a rare turn around story of ‘do what you did elsewhere’ - it’s a very similar strategy to that he also used at Waterstones. Cross country & culture too!
@carnage4life Kristine Kathryn Rusch has written at length about publishing industry in the US and the change from reps sellling books of relevance to a given location to what happened so that is interesting.
@carnage4life I only found out last week that those top 10 books of the year are basically fake, mainly paid for by publishers. I feel naive, I knew placement in stores was paid for by publishers. But I did not know the extent of it. I'm relieved to see this and hope Barnes and Noble continues to do well with this model and inspires others.

@carnage4life

Fantastic story! I think I’ll renew my B&N membership to support them more

@carnage4life

"The workers at the stores were more motivated and started genuinely acting like booksellers."

This sounds like the foundation for success! When employees are happy and motivated, shoppers are happy and motivated. I haven't seen the transformation in person yet, but fortunately my local store is still here, and now I plan to visit.

@carnage4life This seems mind-numbingly simple, as an approach, but it 100% works. The Waterstones staff were encouraged to write their own recommendations, by hand, and pin them to the shelves. I've seen this taken up here, in NZ at small, indie bookstores.
@toa5t @carnage4life I’ve even seen it in bigger stores like Dymocks in Oz. I always try to get a physical book locally where I can

@carnage4life As a lover of #books and former B&N bookseller, this makes me so happy.

If Borders had tried this strategy in 2009, they would probably still be around. #bookstodon

@carnage4life
Good for them.
Those of us fortunate to still have independent bookstores should continue to appreciate and patronize them - they've been about the books the whole time.

@carnage4life Fascists left antisemitic flyers outside the Barnes and Noble here, they were collected and burned. A few days later they came back and threw a brick through the window.

Guessing they were triggered by a prominent pride display in the store.

@carnage4life Barnes and Nobles is my absolutely favorite store. Literally, that's all I want for Christmas and Birthdays.
@carnage4life love it. Yes. The best retail experiences cater to and reflect their community. The best bookstore I’ve ever been to is Bookshop Santa Cruz. They always have the right thing. They’ve beaten every large chain who’ve moved in. Barnes and Noble have a looooong way to go to overcome their generic brand though. Get out of malls and strip malls. Scale down the size of stores and focus on local curation. They better not move into downtown Santa Cruz though. They’ll get destroyed.
@carnage4life promote interesting books. Haha who would've thought that would work, right?? So glad of this news.

I love this point “The key challenge, he claimed was to “create an environment that’s intellectually satisfying—and not in a snobbish way, but in the sense of feeding your mind.”
#curation

@carnage4life

Also wondering when Ted Gioa is going to make his way over here.

@carnage4life I have noticed that BnN has stopped ONLY pushing their membership at the cash register and now also suggest a book. When I worked there, it was all about membership membership membership… this is great to hear!

@carnage4life
Gosh, you mean if you cater to the customers, they buy things?

No! You don't say!

What an innovative strategy!

Sigh.

How did capitalism last this long?

@carnage4life Nice! Happy to hear this, I've been a fan and customer of #BarnesAndNoble for years.

I mean, TBH it's really more about being a fan of anybody who stands up to Amazon, but still

#books

@carnage4life @5ciFiGirl I worked for several B&N (and a few B. Dalton, the smaller mall affiliate) in the 80s and 90s. It's nice to see them coming back.

@carnage4life I love mathematical textbooks. Not NYT bestsellers.

It’s something ‘Independent Bookstores (TM)’ cannot normally address.

(So I often glaze over at the usual social media haranguing.)

B&N at least used to be one of the places I would go to look for the book or put in a special order. (Borders was the other.)

@carnage4life I worked for a company bought out by BaN around 2001. The CEO at that time came across as a real asshole. Glad this one is better.
@carnage4life @rjblaskiewicz I consider the local BN my “second office.” I just hope their science and math offerings increase so I don’t have to order so much from other places.
@carnage4life It warmed my heart to read this. Thank you so much for sharing.
@carnage4life now if only music stores would come back the same way
@carnage4life this was a GREAT read, I had no idea B&N has been around since the 1800s! And what a comeback. I was trying to find photos of stores from back then or at least the turn of the century but didn't find much 🤔
@carnage4life Yes, Virginia, caring about your product makes a difference! #ShopgirlWins

@carnage4life Oh that's great! Sadly no B&N around here, but I also didn't bother going in to one when traveling recently because last I heard they were awful.

Would be great if our lousy Booksamillion was replaced by or competed with a local B&N.

@carnage4life "creative fields like music and writing live and die based on creativity, not financial statements and branding deals."
@carnage4life Very radical. It's almost like the customers in book stores might be treated like *the customers* and not the product.
@carnage4life @JamesGleick I recently dealt with a poor experience with a chain movie theater and chatted with their manager and it was amazing how corporate dictates everything to the point where the experience is shit and they can’t do anything about it. If corporations allowed their local branches to sever their community as best they can things would be so different.

@carnage4life I've seen a local bookstore chain going the other way, toys, awful books crowding the shelves. And everyday less and less people visiting them.

I guess "business management" and "finances" are contaminating and killing every corner of human activity. Not only in art related shops and businesses, but alps those related to technical stuffs. In the head are usually managers who don't care and aren't passionate about the activity the company does and only see cash projections.

@carnage4life Everyone who watched what he did with Waterstones knows that Daunt is a book genius.
@carnage4life Huh. Had no idea. I have my own dislike of B&N, but maybe it's time to try again.
@carnage4life it’s fantastic. Barnes & Noble have returned to their old style. It’s good to see so many people back in their stores.
@carnage4life Imagine that… catering to the local community works better than authoritative directives promoting garbage no one wants…
@carnage4life They're opening a new store in my town. My daughter who works at a small, independent store, is not happy.
@carnage4life I spent a lot of time in various bookstores this week and was truly surprised to see how busy Barnes & Noble was. This is really interesting!
@carnage4life I also saw them jump onto trends like having tables of #BookTok books

@carnage4life Now if only he could figure out how to sell ebooks in-person, without requiring a credit card or permanent cloud account, he might actually give the Nook a chance against Amazon's Kindle.

Imagine a 10-year-old being able to take pocket money, walk into a store with their Nook, and be able to buy a book for it as easily as they can buy a physical book.

Imagine being able to gift an ebook to someone by giving them a card with a barcode on it.

@carnage4life Doesn’t hurt that Amazon is an objectively awful company…
@carnage4life *laughs bitterly in ex-employee*
@carnage4life Promotion over quality rules everything in the 21st century.
@carnage4life This is similar to what Waterstones did in the UK a few years ago (greater independence for branches and more localised stock choices), with good success.