Dare ObasanjoDec 29, 2022

This is a great story of how Barnes & Noble’s new CEO who was hired in 2019 has turned around the company. Sales are up, it opened 16 stores this year and plans to open more next year.

The secret is the CEO really likes books and readers. So he stopped doing deals with publishers to promote their latest books & NYT best sellers and encouraged individual stores to promote books they found most interesting.

So simple yet…

https://tedgioia.substack.com/p/what-can-we-learn-from-barnes-and

What Can We Learn from Barnes & Noble's Surprising Turnaround?

Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?

The Honest Broker
Show threadtoa5tDec 29, 2022
@carnage4life This seems mind-numbingly simple, as an approach, but it 100% works. The Waterstones staff were encouraged to write their own recommendations, by hand, and pin them to the shelves. I've seen this taken up here, in NZ at small, indie bookstores.
Show threadBrian Grinter
@toa5t @carnage4life I’ve even seen it in bigger stores like Dymocks in Oz. I always try to get a physical book locally where I can
Dec 29, 2022 at 8:31amWeb