Dare ObasanjoDec 29, 2022

This is a great story of how Barnes & Noble’s new CEO who was hired in 2019 has turned around the company. Sales are up, it opened 16 stores this year and plans to open more next year.

The secret is the CEO really likes books and readers. So he stopped doing deals with publishers to promote their latest books & NYT best sellers and encouraged individual stores to promote books they found most interesting.

So simple yet…

https://tedgioia.substack.com/p/what-can-we-learn-from-barnes-and

What Can We Learn from Barnes & Noble's Surprising Turnaround?

Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?

The Honest Broker
Show threadJake in the desert
@carnage4life this was a GREAT read, I had no idea B&N has been around since the 1800s! And what a comeback. I was trying to find photos of stores from back then or at least the turn of the century but didn't find much 🤔
Dec 29, 2022 at 7:37amWeb