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Why Companies Are Desperate for Data Cloud | The Future of Customer Data Management
#Salesforce #DataCloud #Customer360 #AI #DigitalTransformation #SalesforceDataCloud #DataCloud #Salesforce #Customer360 #CustomerDataPlatform

WHERE OTHERS LOSE CONTROL – WE STAY IN THE LOOP.
At Infinito.Nexus, we believe that AI should never replace human judgment. We are the captains. AI is our navigator. While others hand over responsibility to black-box systems, we stay in control. We design the architecture, review the code, verify every deployment, and make the decisions that shape the future of the systems we build. AI is one of the most powerful tools ever created. But it remains a tool. We are the engineers, architects, and craftsmen who use it to build sovereign digital infrastructure faster, more reliably, and at a scale that was impossible only a few years ago. […]https://blog.infinito.nexus/blog/2026/06/16/where-others-lose-control-we-stay-in-the-loop/
Salesforce remains a CRM leader with ~20% market share. Analysts rate it a Moderate Buy with ~25% upside. Best to buy on pullbacks or when AI and Data Cloud growth accelerates. Risks include slowing core growth, high valuation, and macro uncertainty. Long-term investors may benefit from dips.
#Salesforce #CRM #Investing #TechStocks #AI #DataCloud #StockMarket #TECHi
Read Full Article Here :- https://www.techi.com/when-should-you-buy-salesforce-stock/
Getting Started with Salesforce Data Cloud: Your Roadmap to Unified Customer Insights
It’s not uncommon for businesses to lose track of their customers when data lives in too many places. Data scattered across various systems, from CRM and marketing automation to e-commerce platforms and mobile apps, creates “data silos” that hinder a complete understanding of customer behavior and preferences. This leads to misleading metrics, redundant communications, and missed opportunities for truly personalized engagement. This is where Salesforce Data Cloud steps in, offering a solution to connect, harmonize, and activate all your customer data, transforming it into actionable insights.
Evolving from Salesforce CDP (Customer Data Platform) and formerly known as Genie, Salesforce Data Cloud is designed to create a unified picture for your customer. It enables you to bring together data from any source, regardless of its format, using low-code tools and advanced architectural foundations like the lakehouse architecture and Hyperforce. The ultimate goal is not just data aggregation, but also to empower every part of your organization, from marketing and sales to service and commerce, with real-time, intelligent actions.
This guide will walk you through the essential phases of getting started with Salesforce Data Cloud.
Why Data Cloud? The Core Problem It Solves
The primary challenge Salesforce Data Cloud addresses is the elimination of data silos. Imagine a customer interacting with your brand through multiple touchpoints: they browse your website, sign up for a newsletter, make a purchase through your e-commerce platform, and contact customer service. Each interaction generates data, but this data often resides in separate systems each managed by different teams or individuals. Without a unified view, you might send generic emails, offer irrelevant products, or even annoy customers with redundant communications because you don’t recognize them as the same individual across all these systems.
Data Cloud provides a unified picture by ingesting data from diverse sources, including Salesforce CRM, Marketing Cloud, Commerce Cloud, Amazon S3, Google Cloud Storage, Azure, Workday, and SAP, using a rich library of pre-built connectors or flexible APIs. This consolidation is crucial for building unified customer profiles that represent a complete, 360-degree view of each individual, avoiding misleading metrics and improving personalization.
Beyond just collection, Data Cloud is built to make data actionable. It enables you to perform transformations and aggregations to generate calculated insights (e.g., Customer Lifetime Value, engagement scores), segment your audience with precision, and trigger real-time actions across various channels. Its architecture, based on a lakehouse model on Hyperforce, supports high-volume data ingestion and processing at the metadata level, ensuring efficiency and scalability.
It’s also important to note Data Cloud’s consumption-based pricing model, where you pay only for the services you use, making efficient data management even more critical. Despite the improvements made over the recent years, the estimation of Data Cloud costs remains to be a challenge.
Phase 1: Planning and Discovery – Laying the Groundwork
Any successful Data Cloud implementation begins with a meticulous planning and discovery phase. This foundational step ensures alignment with business goals and prepares the ground for effective data management. Data Cloud is a platform where most of the time of the implementation needs to be spent on preparation and design. Expediting these phases can be costly causing rework and frustration.
Define Business Objectives and Use Cases
Before diving into technicalities, ask fundamental questions:
For optimal results, start small. Focus on one or two core use cases initially. This iterative approach allows you to:
Ultimately, you should catalog the available data and build a prioritized list of use cases based on their tangible business value.
Understanding Roles and Ownership
A Data Cloud implementation necessitates a strong partnership between IT and marketing/business teams. Clearly define who owns what:
Align these roles with your organization’s existing structure to ensure all necessary stakeholders are involved from the outset.
Data Inventory and Quality
This is arguably the most critical aspect of planning. Prepare a thorough data dictionary or inventory that comprehensively lists all data sources, preferred ingestion methods, necessary transformations, and how they relate to your defined use cases.
Phase 2: Architecture and Setup – Building the Foundation
Once the planning is complete, the next phase involves architecting and setting up Data Cloud to receive and process your data.
Connector Selection and Data Ingestion
Salesforce Data Cloud offers flexible ways to ingest data:
Data Harmonization and Modeling
After data is ingested into Data Cloud, it enters the harmonization and modeling stage:
Phase 3: Unification
With your data ingested and harmonized, the next critical phase is unification, where disparate customer profiles are brought together into a single, comprehensive view.
Identity Resolution
Identity Resolution is the core capability that enables Data Cloud to build a single, unified customer profile from various data sources. This process is crucial to:
The identity resolution process is typically two-fold:
Key Considerations for Identity Resolution:
Phase 4: Activation – Turning Data Into Actions
The final, and arguably most impactful, phase is activation. This is where you use your unified, intelligent data to drive personalized customer experiences and automate workflows across various channels.
Calculated Insights
Calculated Insights allow you to perform aggregations and transformations on your data to derive meaningful metrics. These can include:
These insights enrich your unified customer profiles, providing deeper understanding and enabling more sophisticated segmentation and personalization strategies.
Segmentation
Data Cloud’s segmentation capabilities enable you to create dynamic audience segments based on any harmonized attribute or calculated insight. This allows for precise targeting of specific customer groups.
Activation Targets and Activations
After creating segments or calculated insights, you define activation targets, the destinations where you send this actionable data. Data Cloud offers broad activation capabilities:
Platform Monitoring
Consistent monitoring of your Data Cloud platform is crucial post-implementation. This includes:
Key Lessons Learned & Continuous Evolution
Salesforce Data Cloud is a dynamic product that undergoes rapid evolution, with new features and changes rolling out frequently, often on a monthly basis, outside of the major seasonal releases. Staying current is key to maximizing your investment.
Key lessons from real-world implementations:
Conclusion
Salesforce Data Cloud represents a significant step forward in leveraging customer data. By breaking down silos, unifying profiles, and providing powerful activation capabilities, it empowers businesses to deliver hyper-personalized experiences and drive intelligent actions across their entire enterprise.
To get started, you need to take a strategic approach, plan carefully, understand your data deeply, and commit to continuous learning as the platform evolves. By prioritizing use cases, ensuring data quality upstream, and leveraging the diverse ingestion and activation methods, you can successfully implement Data Cloud and unlock the full value of your customer insights. The journey may present challenges, but a truly unified and actionable customer view – once implemented and maintained effectively – will be a precious asset for your business.
Explore related content:
Bring Customer Data into Slack with Salesforce Channels
How to Earn the Salesforce Data Cloud Consultant Certification
Can You Use DML or SOQL Inside the Loop?
How to Quickly Build a Salesforce-Native Satisfaction Survey Using SurveyVista
#DataCloud #MarketingCloud #Salesforce #SalesforceAdmins #SalesforceDevelopers
Stop Agentforce Dev Orgs From Expiring
Have you ever discovered—often too late—that the Salesforce Dev Org you worked so hard to set up has suddenly expired? You spend hours or even weeks configuring a demo, exploring new features, or practicing your development skills, only to log in one day and be greeted by an expiration notice. It happens more frequently than we realize, especially given that new specialty and trial orgs sometimes have shorter lifespans. A one-month trial here, a week-long environment there—before you know it, all that effort can vanish without warning.
Dev Orgs Don’t Last As Long As They Did In The Past
In the past, standard Salesforce developer orgs might have lasted six months or even a year. Then came specialized developer orgs for different industries, along with new trial orgs that offered limited time frames. Eventually, Data Cloud and now Agentforce Dev Orgs arrived. While these are fantastic for exploring cutting-edge features—like real-time data capabilities and new AI solutions—they usually come with a much shorter shelf life. Salesforce has recently announced new Agentforce Data Cloud developer orgs that expire after 45 days. It is indeed better than just a week, but the clock is still ticking.
Salesforce does send notification emails to remind users that their developer orgs are nearing expiration. However, these alerts can sometimes blend in with other automated messages, or they may land in spam folders. Whether you are a seasoned developer juggling multiple environments or a newcomer trying to learn the platform, it can be easy to lose track of which org is about to expire and which is still active.
The Challenge: Tracking Expiration Before It’s Too Late
Consider how critical these development and testing environments can be. They allow you to:
If one of these invaluable environments suddenly expires, you may lose crucial configurations, data setups, and more. The result is wasted time and frustration as you scramble to recreate everything in a fresh org.
While the standard practice is to keep track of all login details in a password manager or a spreadsheet, not everyone is consistent with that. Even if you meticulously store your credentials, you might not remember to log in regularly to reset the expiration countdown. That is exactly why an automated reminder can save you from this common pitfall.
Introducing a Schedule-Triggered Flow to Send Automatic Warnings
The solution is surprisingly straightforward: create a scheduled trigger flow in Salesforce that checks for inactivity in your Agentforce or Data Cloud developer org. If the system sees that you have not logged in for a certain number of days (in this case, 40 days), it sends you an email alert. This way, you will have time to log in and reset the expiration clock before day 45 sneaks up on you.
You can build this flow yourself fairly easily, or you can install an unmanaged package I have created. This package contains a flow that runs each night to review login history. If the flow sees that your last login is older than the set threshold, it pings your email to remind you to hop back in. This single step could spare you hours of rebuilding or, worse, losing all the work you have done.
Below is a walkthrough of how to set up this scheduled flow. You will also find tips for customizing it to your specific username if you have changed it from the default (which normally ends with @agentforce.com).
Step 1: Confirm Your New Developer Org’s Basics
First, head to the Setup menu. Check your username and confirm that it ends with @agentforce.com. Confirm that your email address is accurate. You can also check that the Org URL includes “org farm,” indicative of the new Agentforce and Data Cloud Dev Orgs.
Agentforce and Data Cloud developer orgs often come with constraints—particularly around how many AI requests you can make. That said, for most learning or exploration scenarios, these limits will not be prohibitive.
Step 2: Build or Install the Flow
If you opt to build the flow from scratch, you will create a Scheduled Trigger Flow that runs once daily. Set it to run near midnight to ensure it checks your org’s login activity for that day.
In this flow, you will do the following:
usernameSearchString) that points to any user whose username ends with @agentforce.com.If you have changed your default username, you will need to adjust your constant to match the portion that identifies your user. Otherwise, the out-of-the-box approach (i.e., checking for @agentforce.com) will work fine.
Step 3: Configure the Email Alert
Within the flow, you will set an Action to send an email. This email typically goes to the address tied to the user record (the one you provided when creating the developer org). The email is straightforward but crucial. You might specify a subject line like “Warning: Your Developer Org Will Expire Soon” or something equally attention-grabbing.
For the email body, you can create a Text Template. Include pertinent details such as the last login date, the username, and a short explanation that logging in again will reset the expiration countdown. Include enough information that you can quickly locate the correct credentials in your password manager. A typical text template might read:
Subject:Body:
Hello, This is an automated reminder that your Agentforce developer org, associated with username {!User.Username}, is nearing its 45-day expiration window. Your last login was {!LoginHistory.LoginTime}. To prevent expiration, please log in as soon as possible.
Thank you!
You can, of course, modify the text to your preference. The main goal is to ensure you see this email and know exactly which org requires attention.
Step 4: Activate and Confirm the Flow
When you install the flow template from the unmanaged package, it might come pre-activated. If you build one from scratch, remember to Activate it. Then, check under Scheduled Jobs in Setup to confirm the flow is listed to run nightly.
If everything is configured correctly, you will receive an email once your last login date surpasses 40 days. At that point, you know you have a five-day grace period before the 45-day expiration hits—plenty of time to jump back into the org and keep it alive.
Step 5: Enjoy Peace of Mind
That is it! No more frantic searches through your password vault only to discover your demo is gone. The next time you spin up a new developer org for Data Cloud exploration, build this simple safety net. You will save yourself the frustration of expired orgs and lost work.
Install the Unmanaged Package to Leverage the Scheduled Flow
The link for the unmanaged package is as follows:
https://login.salesforce.com/packaging/installPackage.apexp?p0=04tgK0000000TOb
Bonus: How To Add the Org URL to the Email
One of our YouTube subscribers asked whether the Org URL can be added to the email. This is a very good suggestion, and I am planning on adding it to the unmanaged package in the future.
If you want to add the URL, please follow these instructions:
LEFT($Api.Partner_Server_URL_630, FIND( '/services', $Api.Partner_Server_URL_630))<a href="{!URLFormula}">{!Get_User.Username}</a>This will make the username value on the email clickable. Once the user clicks on the username, they will be taken to the login page for the Org.
Final Thoughts on Agentforce Data Cloud Developer Orgs
These new developer environments are wonderful for trying out the latest Salesforce innovations. You can test specialized features that may not be available in a more traditional developer edition. The big trade-off is their comparatively short expiration period. Forty-five days is enough for many use cases, yet it is still short enough that forgetting just one login can lead to losing your entire environment.
With the scheduled trigger flow approach, you can have the best of both worlds: a flexible, feature-rich developer org with a relatively short lifespan, backed by a reliable reminder system preventing accidental expirations.
Watch the video on YouTube for additional details 👇
Explore related content:
Salesforce Summer ’25 Preview: Major Flow Changes to Watch For
How to Get Your AI-Powered Enhanced Developer Org with Agentforce and Data Cloud
TDX 2025 News: Salesforce Agentforce 2dx and AgentExchange
My Inaugural Agentforce-Assisted Flow Building Experience
#Agentforce #DataCloud #DevOrg #Salesforce #SalesforceAdmins #SalesforceDevelopers
🟢 Demo: SAP Business Data Cloud | SAP Business Unleashed https://youtu.be/OkwQimWDeos?si=UNGdcAVobyMNCkUm via @YouTube
(and find related Videos in the SAP channel - see below)
#SAP #SAPBDC #GenAI #LLM #DataCloud #DataLake #SAPChampions #SAPBW #SAPDatasphere @sap
Rijk houdt documenten en e-mail ministeries voorlopig in eigen datacenters - #NRC
https://www.nrc.nl/nieuws/2025/02/18/documenten-en-e-mail-ministeries-blijven-voorlopig-in-eigen-datacenters-a4883512
Goed nieuws op het gebied van cloud data!
Ongetwijfeld met dank aan @bert_hubert (en vele anderen) voor zijn inzet voor deze ingezette beleidswijziging.
Archive link: https://archive.ph/UpNel
Voor negen ministeries moet de komende maanden besloten worden hoe hun digitale werkplek er straks uitziet. Het gaat om zo’n 58.000 ambtenaren, die nu onder meer de programma’s Word en Outlook van Microsoft gebruiken. Deze software ,,nadert het einde van zijn technische levensduur”, aldus de IT-dienstverlener van de overheid, de SSC-ICT. Vanaf 2026 biedt Microsoft geen ondersteuning meer. ,,Dit…