FYI: Zeta Global's Athena is now live - and it's targeting CMOs directly: Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS. https://ppc.land/zeta-globals-athena-is-now-live-and-its-targeting-cmos-directly/ #ZetaGlobal #Athena #CMOs #Marketing #AI

ICYMI: Zeta Global's Athena is now live - and it's targeting CMOs directly: Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS. https://ppc.land/zeta-globals-athena-is-now-live-and-its-targeting-cmos-directly/ #ZetaGlobal #MarketingInnovation #AIAgents #CMO #PredictiveAnalytics

Zeta Global to acquire Marigold's enterprise business for $325 million: Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands. https://ppc.land/zeta-global-to-acquire-marigolds-enterprise-business-for-325-million/ #ZetaGlobal #Marigold #Acquisition #EnterpriseSoftware #BusinessExpansion

ICYMI: Zeta Global introduces AI agent studio with agentic workflows: Marketers gain new automation capabilities through interconnected AI systems. https://ppc.land/zeta-global-introduces-ai-agent-studio-with-agentic-workflows/ #AIAgents #Automation #MarketingTechnology #ZetaGlobal #AIWorkflows

ICYMI: Zeta Global introduces AI agent studio with agentic workflows: Marketers gain new automation capabilities through interconnected AI systems. https://ppc.land/zeta-global-introduces-ai-agent-studio-with-agentic-workflows/ #AIAgents #MarketingAutomation #ZetaGlobal #DigitalMarketing #InterconnectedAI

Zeta Global introduces AI agent studio with agentic workflows: Marketers gain new automation capabilities through interconnected AI systems. https://ppc.land/zeta-global-introduces-ai-agent-studio-with-agentic-workflows/ #AIAgent #MarketingAutomation #ZetaGlobal #DigitalMarketing #AIWorkflows

Zeta Global raises Q3 2024 guidance, expects 35% revenue growth: AI-Powered Marketing Cloud firm Zeta Global announces increased Q3 2024 guidance, projecting revenue of $255 million and 35% growth. https://ppc.land/zeta-global-raises-q3-2024-guidance-expects-35-revenue-growth/?utm_source=dlvr.it&utm_medium=mastodon #ZetaGlobal #RevenueGrowth #AIMarketing #MarketingCloud #Q32024

Zeta Global to acquire LiveIntent: Zeta Global announces $250 million acquisition of LiveIntent, enhancing identity resolution and publisher monetization. https://ppc.land/zeta-global-to-acquire-liveintent/?utm_source=dlvr.it&utm_medium=mastodon #ZetaGlobal #LiveIntent #Acquisition #DigitalMarketing #IdentityResolution

Short seller's report claims misconduct in Zeta Global's data collection practices: Culper Research report alleges Zeta Global operates extensive consent farms and engages in revenue round-tripping. https://ppc.land/short-sellers-report-claims-misconduct-in-zeta-globals-data-collection-practices/?utm_source=dlvr.it&utm_medium=mastodon #DataPrivacy #ShortSelling #ZetaGlobal #FinTech #ConsentFarms