Palantir and Zeta Global bet $100M on Athena to rebuild marketing infrastructure: Zeta Global rearchitects its Data Cloud on Palantir Foundry to connect operational and customer intelligence, targeting over $100M in annual revenue at scale. https://ppc.land/palantir-and-zeta-global-bet-100m-on-athena-to-rebuild-marketing-infrastructure/ #Palantir #ZetaGlobal #Athena #MarketingInfrastructure #DataCloud