ResearchBuzz: FirehoseSearch Engine Land: Google AI Overviews drive 61% drop in organic CTR, 68% in paid. “Organic click-through rates (CTR) for informational queries featuring Google AI Overviews fell 61% since mid-2024, while paid CTRs on those same queries plunged 68%, according to the latest study by marketing agency Seer Interactive.”
Press Gazette: Google AI Overviews ‘leading to affiliate revenue drop of 20-40% at some publishers’. “Google’s AI Overviews are reducing traffic to review content and buyers’ guides by up to 50%, according to an affiliate marketing specialist.”
Online Marketing Strategy ⌘#Google claims #AI is improving #searchquality, but lacks supporting data. Website owners can use their #analytics to assess the impact of AI on their site by tracking #clickthroughrates, #engagement metrics, and #contentperformance. This data can help determine if AI is benefiting or hindering their site’s visibility and traffic. https://www.searchenginejournal.com/google-says-ai-clicks-are-better-what-does-your-data-say/553166/?eicker.marketing #performance #marketing #analytics
Search Engine Roundtable: Google Ads Generating Fewer Clicks? Why?. “The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?”
https://rbfirehose.com/2025/07/18/search-engine-roundtable-google-ads-generating-fewer-clicks-why/
PPC LandClick-through rates plummet as search platforms hoard traffic: Google's declining click-through rates signal fundamental shift in digital marketing as platforms retain users. https://ppc.land/click-through-rates-plummet-as-search-platforms-hoard-traffic/ #DigitalMarketing #ClickThroughRates #SEO #PPC #ContentMarketing
PressGazette: Google AI Overviews leads to dramatic reduction in clickthroughs for Mail Online. “Mail Online is seeing a massive reduction in clickthrough rates from online search results when Google shows an AI summary for a keyword which the publisher ranks number one for.”
jpmellojrStudies reveal Google's AI Overviews are reducing click-through rates, raising concerns for content creators and website traffic. https://jpmellojr.blogspot.com/2025/04/google-ai-overviews-are-hurting-click.html #Ahrefs #Amsive #GoogleAI #SEO #ClickThroughRates #OnlineTraffic #GoogleAIoverviews
