Mastodawn

#Google claims #AI is improving #searchquality, but lacks supporting data. Website owners can use their #analytics to assess the impact of AI on their site by tracking #clickthroughrates, #engagement metrics, and #contentperformance. This data can help determine if AI is benefiting or hindering their site’s visibility and traffic. https://www.searchenginejournal.com/google-says-ai-clicks-are-better-what-does-your-data-say/553166/?eicker.marketing #performance #marketing #analytics

Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.

Search Engine Journal

4 Simple Hacks to Measure your #ROI effectively:🔽

✅ Set SMART Goals
✅ Combine Different Metrics
✅ Experiment with Several Attribution Models
✅ Proactively Use Analytics Tools

Monitor your #contentperformance with these 6 key metrics:
▶️ Content Reach
▶️ #Engagement
▶️ Conversion Rate
▶️ #SEO
▶️ Social Media Shares

𝑰𝒇 𝒀𝒐𝒖 𝑪𝒂𝒏'𝒕 𝑴𝒆𝒂𝒔𝒖𝒓𝒆 𝑰𝒕, 𝒀𝒐𝒖 𝑪𝒂𝒏'𝒕 𝑴𝒂𝒏𝒂𝒈𝒆 𝑰𝒕 ~ 𝑷𝒆𝒕𝒆𝒓 𝑫𝒓𝒖𝒄𝒌𝒆𝒓 ~ Understanding how their content piece performs is…