⚖️ Change and Quality in Search 🔍

Measuring change helps spot risk—but measuring quality is important too. Part 2 goes beyond comparison metrics to explore how relevance judgments 🧠 and the Search Relevance Workbench 🛠️ in OpenSearch 3.1 quantify what better really looks like.

Check out part two here 👉https://opensearch.org/blog/measuring-and-improving-search-quality-metrics/?ajs_aid=d47608d2-1716-4230-91b0-66101998e898

Missed Part 1? Catch up here 👉 https://opensearch.org/blog/taking-your-first-steps-towards-search-relevance/?ajs_aid=d47608d2-1716-4230-91b0-66101998e898

#SearchRelevance #OpenSearch #SearchQuality #RelevanceEngineering #SearchEvaluation #AI #search

#Google claims #AI is improving #searchquality, but lacks supporting data. Website owners can use their #analytics to assess the impact of AI on their site by tracking #clickthroughrates, #engagement metrics, and #contentperformance. This data can help determine if AI is benefiting or hindering their site’s visibility and traffic. https://www.searchenginejournal.com/google-says-ai-clicks-are-better-what-does-your-data-say/553166/?eicker.marketing #performance #marketing #analytics
Google Says AI Clicks Are Better, What Does Your Data Say?

Google claims AI is making Search more useful and clicks more valuable. Check whether that holds true for your content.

Search Engine Journal
ICYMI: Google's updated search quality guidelines add 11 pages about spam policies: Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment. https://ppc.land/googles-updated-search-quality-guidelines-add-11-pages-about-spam-policies/ #GoogleUpdates #SearchQuality #SEO #DigitalMarketing #ContentStrategy
Google's updated search quality guidelines add 11 pages about spam policies

Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.

PPC Land
ICYMI: Google's updated search quality guidelines add 11 pages about spam policies: Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment. https://ppc.land/googles-updated-search-quality-guidelines-add-11-pages-about-spam-policies/ #GoogleUpdates #SearchQuality #SEO #ContentMarketing #DigitalMarketing
Google's updated search quality guidelines add 11 pages about spam policies

Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.

PPC Land
Google's updated search quality guidelines add 11 pages about spam policies: Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment. https://ppc.land/googles-updated-search-quality-guidelines-add-11-pages-about-spam-policies/ #GoogleUpdate #SearchQuality #SEO #SpamPolicies #ContentQuality
Google's updated search quality guidelines add 11 pages about spam policies

Search quality evaluator documentation expands to include additional guidance about low-quality content and user intent assessment.

PPC Land
Google Search quality declines, says viral YouTube critique: Popular tech YouTuber's video highlighting Google's ad-heavy results and SEO manipulation gains millions of views, sparking debate on search quality. https://ppc.land/google-search-quality-declines-says-viral-youtube-critique/?utm_source=dlvr.it&utm_medium=mastodon #GoogleSearch #SEO #YouTube #TechCritique #SearchQuality
Google Search quality declines, says viral YouTube critique

Popular tech YouTuber's video highlighting Google's ad-heavy results and SEO manipulation gains millions of views, sparking debate on search quality.

PPC Land
Wharton Professor, Ethan Mollick, On The Decay Of Internet Search

Ethan Mollick, an Associate Professor at The Wharton School of the University of Pennsylvania, posted on X about his disappointment with overall internet search. He wrote, "There is no greater way to

Search Engine Roundtable

Google's plummeting search quality made the company desperate to please its "activist investors"

https://doctorow.medium.com/googles-ai-hype-circle-6158804d1299

#SecurityThroughObscurity #SearchQuality #Enshittification #Google

Google’s AI Hype Circle - Cory Doctorow - Medium

Next Saturday (May 20), I’ll be at the GAITHERSBURG Book Festival with my novel Red Team Blues; then on May 22, I’m keynoting Public Knowledge’s Emerging Tech conference in DC.

Medium

When are we going to get proper #SearchEngines that take effective #AntiSEO measures?

Just penalizing heavily for the presence of any and all ad network trackers would massively improve the quality of search results with basically no effort involved.

#SEO #SearchEngine #SearchResult #SearchQuality