C’è una grande differenza tra parlare di futuro della Radio davanti a una slide e osservarlo dentro un’auto in movimento. Nel primo caso dominano app, streaming, IP e piattaforme. Nel secondo conta una cosa sola: che cosa sceglie davvero l’ascoltatore quando guida.

E i dati dicono che, nell’uso reale, la Radio continua a vincere. E non di poco.

#Radio #BroadcastRadio #RadioInAuto #RadioMarketing

👇 👇 Articolo FREE sul blog www.astorri.it 📻 📻

https://www.astorri.it/la-radio-vince-dove-lip-inciampa-nelluso-reale/

SiriusXM said to be in early talks to acquire iHeartMedia

https://lemmy.world/post/46064481

SiriusXM said to be in early talks to acquire iHeartMedia - Lemmy.World

Lemmy

FYI: Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #RadioAttribution #DigitalMarketing #AudioAdvertising
Magellan AI finally measures broadcast radio like digital - but can it close the gap?

Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.

PPC Land
ICYMI: Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #Attribution #DigitalMarketing #Podcasting
Magellan AI finally measures broadcast radio like digital - but can it close the gap?

Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.

PPC Land
Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #DigitalMarketing #Advertising #AudioMarketing
Magellan AI finally measures broadcast radio like digital - but can it close the gap?

Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time.

PPC Land
The Big AM Radio Switch Off Is Coming! - Will The Military Step In?

YouTube

When was the last time you listened to an over-the-air radio broadcast?

#BroadcastRadio #Radio

Today/everyday!
34.8%
This week
13%
This month
8.7%
More than a month ago
43.5%
Poll ended at .
The First New Long Wave Radio Station Of This Millennium

The decline of AM broadcast radio is a slow but inexorable process over much of the world, but for regions outside America there’s another parallel story happening a few hundred kilohertz fur…

Hackaday
A Very 21st Century Receiver For A Very 20th Century Band

The FM broadcast band has been with us since the middle of the 20th century, and despite many tries to unseat it, remains a decent quality way to pick up your local stations. It used to be that bui…

Hackaday

I realized that now with the improved visibility (no desk-shelf in the way) garnered from my latest re-arrangement, I had room to re-add the AM/FM Broadcast radio to the pile. Every once in a while, I like to listen to NPR, or some background music without having a constant internet stream.

#HamRadio #BroadcastRadio #GadgetPorn #JackFM