PPC LandFYI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioAdvertising #AdInvestment #MarketingTrends #DigitalMarketing #Advertising
Irish digital audio hits COVID-era highs, and advertisers are noticing: IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland. https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/ #DigitalAudio #AudioAdvertising #MediaTrends #IABIreland #COVID19Impact
SiriusXM lands YouTube's audio ad rights in a deal that surprised the industry: SiriusXM Media is now the exclusive U.S. audio ad rep for YouTube, giving brands guaranteed impressions across 212 million monthly listeners starting fall 2026. https://ppc.land/siriusxm-lands-youtubes-audio-ad-rights-in-a-deal-that-surprised-the-industry/ #SiriusXM #YouTubeAds #AudioAdvertising #DigitalMarketing #AdTech
FYI: Magellan AI finally measures broadcast radio like digital - but can it close the gap?: Magellan AI today launches Broadcast Radio Attribution, enabling advertisers to measure radio alongside podcasts, streaming audio and CTV in a single platform for the first time. https://ppc.land/magellan-ai-finally-measures-broadcast-radio-like-digital-but-can-it-close-the-gap/ #MagellanAI #BroadcastRadio #RadioAttribution #DigitalMarketing #AudioAdvertising
FYI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #AudioAdvertising #DigitalMarketing #Podcasting #AdSpend #IAB
ICYMI: Magnite opens programmatic access to Australia's Nova Retail Network: Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic. https://ppc.land/magnite-opens-programmatic-access-to-australias-nova-retail-network/ #ProgrammaticAdvertising #DigitalMarketing #AudioAdvertising #MarketingStrategy #NOVAEntertainment
ICYMI: Australian digital audio ad spend hits $339m - but measurement gaps threaten growth: IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale. https://ppc.land/australian-digital-audio-ad-spend-hits-339m-but-measurement-gaps-threaten-growth/ #DigitalMarketing #AudioAdvertising #PodcastGrowth #AdSpend #MarketingTrends
AudioGo's reporting integration might actually make audio data usable: AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption. https://ppc.land/audiogos-reporting-integration-might-actually-make-audio-data-usable/ #AudioAdvertising #DataIntegration #MarketingTechnology #Analytics #CampaignReporting
ThePodcasting๐ Programmatic Ad Spend Is Evolving!
๐Comscoreโs 2026 report shows CTV & audio leading programmatic budget growth as marketers shift from linear TV and focus on smarter cross-channel measurement & AI-driven performance. ๐
๐ https://thepodcasting.org/audio-and-ctv-drive-programmatic-ad-budget-growth-in-2026-comscore-report/
#ProgrammaticAds #CTVGrowth #AudioAdvertising #Comscore2026 #AdTech #MarketingTrends #AIinAds #AdSpendShift
๐ฅ Discover why audio advertising is the most effective way to reach ad-free streaming audiences โ and how brands can win big with it! ๐
๐ Read now: https://thepodcasting.org/why-audio-advertising-is-the-best-way-to-reach-ad-free-streaming-audiences-in-2025/
#AudioAdvertising #Streaming2026 #PodcastMarketing #AdFreeAudience #MarketingTrends #BrandGrowth #DigitalAds #ContentStrategy
