2025 MLB Jersey Patch Sponsors

The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.

In our latest blog, we break down every team’s 2025 patch sponsor, explore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.

Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).

Motorola is the only brand sporting two MLB jersey patch deals (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the Chicago Bulls and Milwaukee Bucks, proving their patch game is strong across American sports leagues.

There are currently 5 MLB teams without jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.

MLB 2024 Postseason & MiLB Helmet Sponsorship

This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.

2024 MLB Jersey Patch Partnerships

Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our Blinkfire playlist featuring the posts below. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities!

Los Angeles Dodgers – Guggenheim Group

Chicago Cubs – Motorola

San Diego Padres – Motorola

Seattle Mariners – Nintendo

New York Yankees – Starr Insurance

Atlanta Braves – Quikrete

Baltimore Orioles – T. Rowe Price

Athletics – Visit Las Vegas

Miami Marlins – ADT

Cleveland Guardians – Marathon Petroleum

Houston Astros – Occidental Petroleum (Oxy)

Texas Rangers – Energy Transfer

Toronto Blue Jays – TD Bank

Kansas City Royals – Quiktrip

Los Angeles Angels – Foundation Building Materials

Philadelphia Phillies – Independence Blue Cross (IBX)

San Francisco Giants – Chevrolet

Arizona Diamondbacks – Avnet

Boston Red Sox – MassMutual

Pittsburgh Pirates – Sheetz

Detroit Tigers – Meijer

Milwaukee Brewers – Northwestern Mutual Life

Cincinnati Reds – Kroger

New York Mets – New York Presbyterian Hospital

St Louis Cardinals – Stifel

Track Jersey Patch Value and More with Blinkfire

With Blinkfire, you can track and value every sponsored asset — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.

Our AI-powered platform covers it all: social, digital, streaming, and broadcast, giving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself.

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Leveraging cutting-edge tools is essential for staying ahead in the social media game. Blinkfire provides social media managers with the ability to measure media value accurately and in real-time. Here are five ways social media managers can harness the power of Blinkfire to enhance their strategies and drive engagement.

1. Evaluate KPIs and Benchmark Performance

Keeping track of key performance indicators (KPIs) is crucial for any social media manager. Blinkfire allows you to monitor and evaluate a wide range of KPIs, such as video views, engagements, impressions, and more, providing a comprehensive understanding of your social media performance.

By using Blinkfire’s Global Ranking Report and Benchmarking Tool, you can compare your performance against industry standards and/or competitors, ensuring you remain competitive and can identify areas for improvement.

2. Report on Assets and Scene Value

Understanding the value of the assets and content scenes featured in your social media content is essential for maximizing their impact. Blinkfire’s AI technology helps you report on the value of various assets such as uniform, step and repeat, broadcast logo bug, and sport-specific assets like basketball pole pad, hockey dasherboards, baseball outfield wall, and more! 

As a social media manager, you are tasked with monetizing your content. Selling content scenes is the easiest and best way to integrate sponsors into your content. Our Scene Value Report tracks specific pieces of social content like game preview, line-up graphic, player arrival, and more. You’d be surprised to know that many sports team’s most valuable content scene is their birthday posts, which unfortunately often go unsponsored. 

This detailed reporting on exposure and value on assets and scenes enables you to present clear, quantifiable data to stakeholders, demonstrating the effectiveness of your content and sponsorship strategies.

3. Track and Value Campaigns

Campaign tracking and valuation are made simple with Blinkfire. By analyzing the media value generated by your campaigns and custom logos, Blinkfire provides insights into which strategies are working and which need adjustment. This feature ensures that you can optimize your campaigns for maximum engagement and sponsor satisfaction, leading to better results and higher ROI.

4. Evaluate Brand Logo Strength

The visibility and impact of brand logos in your content can significantly influence sponsorship deals and brand partnerships. Blinkfire’s computer vision technology, Strength Meter™, evaluates the strength and prominence of brand logos within your social media posts. This data allows you to enhance logo placement and visibility, ensuring that your sponsors receive the maximum value from their partnerships.

5. Track Inventory Fulfillment

Managing and tracking the fulfillment of sponsorship inventory is a breeze with Blinkfire. The platform allows you to monitor whether all agreed-upon sponsorship elements have been delivered, providing real-time updates and detailed reports. This feature helps you maintain transparency with your sponsors and ensures that all contractual obligations are met, fostering stronger, more reliable partnerships.

By integrating Blinkfire into your social media management, you can gain deeper insights, increase sales, optimize your strategies, and enhance your relationships with sponsors. Whether you’re looking to evaluate performance, report on assets, track campaigns, assess brand logo strength, or monitor inventory fulfillment, Blinkfire offers the tools you need to succeed in today’s dynamic social media landscape.

Track, Value, and Sell Your Content with Blinkfire

Unlock the power of Blinkfire’s AI and computer vision products with real-time analytics to monitor and assess sponsorships across social media, digital platforms, Advanced TV, and broadcasts. Contact us today to find out how Blinkfire can enhance your sponsorship strategies and drive success!

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The WNBA All-Star Weekend took the level of talent and excitement to a new level during the 2024 season. From record-breaking viewership numbers to unprecedented engagement on social media, the event set new standards for women’s basketball. Let’s dive into the highlights, Caitlin Clark’s effect on the game, and rising sponsorship exposure for the WNBA! 

WNBA Sets Records Across Broadcast and Social Media

This year’s WNBA All-Star Game had a staggering 3.44 million viewers tuning in, more than doubling the prior high for a WNBA All-Star Game. This remarkable figure also marks the third most-watched WNBA game ever, a testament to the growing popularity and visibility of the league. 

The game was not an isolated event in terms of viewer interest. It was the 17th game this season to draw more than 1 million viewers, reflecting a consistent and robust fan base that is eager to engage with WNBA content. This trend indicates a significant upward trajectory for the league’s viewership and marketability. The league is capitalizing on social media as well with 76% growth in total social impressions compared to last year’s All-Star Game.

WNBA Team Rankings on Social Media

The WNBA All-Star Weekend is an opportunity for teams to showcase their star players. Obviously, some teams have a large advantage…*Caitlin Clark*…when it comes to star power. However, it is a testament to the social teams at these organizations that put out engaging content throughout All-Star Weekend. Using Blinkfire’s Benchmarking product, we’ve ranked the top five teams by total video views from the All-Star Weekend. The Indiana Fever lead the way, but teams like the Atlanta Dream and Chicago Sky generated a lot of views with highlights and creative clips throughout the weekend! 

Indiana Fever – Caitlin Clark Fueled Success

This year, the Indiana Fever have seen a remarkable increase in their social media KPIs, largely driven by the arrival of Caitlin Clark. As one of the most electrifying players in the league, Clark’s dynamic play and engaging personality have captivated fans, leading to a surge in followers, views, and overall engagement across the Fever’s social media platforms. This did not slow down during her first All-Star Game appearance.

All-Star Weekend Top Posts

The social media buzz around the WNBA All-Star Weekend was palpable, with several standout posts driving significant engagement. Here are some of the highlights:

The league’s official account shared numerous behind-the-scenes clips, player highlights, and fan interactions, which collectively garnered millions of views and likes.

Various team accounts also posted exclusive content, including practice sessions, player interviews, and celebratory moments, contributing to the overall engagement surge.

Major sports media companies amplified the event by sharing their perspectives and highlights. Their posts reached a wider audience, bringing new fans into the fold.

Celebrities and notable personalities were featured in popular content, which added to the event’s visibility and appeal.

AT&T All-Star Sponsorship

AT&T, a long-time supporter of the WNBA, took center stage as the naming rights and jersey sponsor for the weekend. Using Blinkfire’s Sponsorship Report, we were able to unlock total brand value across all entities during All-Star Weekend.

Combined, the WNBA, teams, players, and outside media companies generated 8.9 million engagements, 182.5 million impressions, and $1.8 million in social media value for AT&T. While official league channels generated over $272,600 worth of value, much of the total value came from earned media exposure, showcasing the league’s rise in coverage.

The 2024 WNBA All-Star Weekend was a landmark event that showcased the best of women’s basketball to a global audience. With record-breaking viewership, skyrocketing engagement on social media, and strong sponsor support, the weekend proved to be a resounding success. The WNBA continues to grow in popularity and influence, setting new standards and paving the way for future success. As the league moves forward, the excitement and momentum generated by this year’s All-Star Weekend will undoubtedly inspire and propel it to even greater heights.

Track and Value Your Content with Blinkfire

Blinkfire is the ultimate sponsorship data solution. Worldwide, organizations utilize our comprehensive data, insights, and reports to renew and secure sponsorships, enhance marketing strategies, and produce captivating content with greater efficiency.

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Stop settling for the bare minimum and data that you can’t back up. Get a 360-degree view of sponsorship exposure and value. With Blinkfire’s Sponsorship Report, not only can you track sponsorship value driven by your organization’s owned and operated accounts, but you can also track value driven by team members, earned media, and other entities.

Sponsorship Value From Owned & Operated Accounts

When it comes to sponsorship value, your organization’s social media accounts play a crucial role because you have total control. Blinkfire’s Sponsorship Report allows you to accurately assess the impact of your owned and operated channels, providing insights into engagement metrics, impressions, and the overall value generated through these platforms. 

Far too often organizations do not have clear and transparent ways to defend value. With Blinkfire, our reports help your team effectively showcase value to partners. By leveraging this data, you can optimize your content strategy and maximize the ROI of your sponsorship investments. 

Team Member Exposure

Your team members are more than just athletes – they are powerful brand ambassadors who can significantly contribute to the overall sponsorship value. With Blinkfire, you can track the value driven by individual players on your team. By understanding the influence and reach of each team member, you can tailor your sponsorship strategies to effectively leverage their impact and enhance brand visibility.

Not every team can have a Lionel Messi caliber superstar, but players are valuable assets to your business that can add value to your sponsorship deals. Jersey patch assets are a prime example as players like to post game highlights and locker room content featuring themselves in the team jersey. This is yet another layer of sponsorship detail that Blinkfire offers in our Asset Report.

Earned Media Value

In today’s digital landscape, earned media plays a vital role in shaping brand perception and driving sponsorship value. Blinkfire’s Sponsorship Report enables you to quantify the value generated through media outlets, including press coverage, interviews, and editorial features. By monitoring and analyzing earned media mentions, you can gauge the additional reach and impact of your sponsorship activations, identify key media partners, and optimize your media relations strategy for maximum exposure and brand recognition.

Exposure Driven By Other Entities

Sponsorship value extends beyond your organization and team members to encompass other entities within sports, influencer, and media ecosystems. Organizations use our Sponsorship Report to track the value driven by league accounts, other teams, other players, influencers, and more. 

We see league accounts drive very significant amounts of value for teams when posting about highlights, recaps, or celebrating achievements. It’s essential for sponsorship teams to have that exposure accounted for and easily broken down by entity. By gaining insights into this broader landscape of sponsorship exposure you can also capitalize on collaborative opportunities to further amplify your brand’s presence and impact.

Don’t settle for fragmented data and limited insights when it comes to assessing sponsorship value. With Blinkfire’s Sponsorship Report, you can adopt a holistic approach that encompasses owned and operated accounts, team members, earned media, and other entities, providing a comprehensive view of your sponsorship ecosystem. By leveraging actionable insights and analytics, you can optimize your sponsorship strategies, enhance brand visibility, and drive tangible ROI across all facets of your sports marketing initiatives. Unlock the full potential of your sponsorships with Blinkfire Analytics™, Blinkfire Inventory Manager™, Blinkfire Research™ products!

Track and Value Your Sponsorships with Blinkfire 

Blinkfire is your all-in-one sponsorship data platform! Organizations from across the globe leverage our data, insights, and reports to renew and sell sponsorships, drive marketing strategies, and create engaging content more efficiently.

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When it comes to making informed decisions about inventory pricing, having access to powerful analytics data is crucial. Competitively pricing your inventory makes a big difference when it comes to maximizing sponsorship revenue.

That’s where Blinkfire’s inventory management tool (BIM) steps in, providing you with comprehensive insights and AI-driven pricing recommendations to help further develop partnerships and sales strategies.

Pricing Insights Report

We continue to see that data-driven decisions maximize revenue for our customers. Our Pricing Insights report calculates the average sales price of your target assets across all proposals they’ve been included in.

With this data, you can compare the average sales price to the listed price and determine whether adjustments are needed. Plus, our sell-through rate metric gives you valuable insight into how well your assets are performing in the market.

List Price: This card compares the average sales price of the target asset to its listed price by showing the actual average sales price. It also shows the percentage difference between the listed price and the average sales price, which have three statuses: “Poor” “Good” and “Excellent”.

Sell-through rate: This shows a percentage value for how many of the available units were actually sold compared to how many units of that asset exist in the inventory.

Price x Sell-through: This is a combination metric to show how the asset is selling through and at what price. This gives insight into the sales velocity and strength of each target asset.

Based on analytics measured for all goals connected to your target assets, our Performance Insights section provides you with a deep dive into media exposure KPIs such as media value, engagements, and impressions. This data allows you to assess the effectiveness of your assets and make informed decisions about their pricing.

Media value: This card shows the media valuation driven by the target asset adjusted for any ROI values set on the asset in the Inventory List.

Engagement: This KPI shows the percentage of engagements driven by the target asset above or below the target value in all attached Goals.

Impressions: This KPI shows the percentage of impressions driven by the target asset above or below the target value in all attached Goals.

Pricing Recommendations

Our tool goes a step further by generating pricing recommendations for partnership assets based on the insights gathered. By combining data from the Pricing Insights and Performance Insights sections, we provide you with actionable recommendations to optimize your inventory pricing strategy.

With direct access to the Pricing Insights report from your customized inventory lists, along with consolidated information such as recommended list prices and sell-through rates, you’ll have everything you need to make data-driven decisions about your inventory pricing strategy. Don’t miss out on maximizing the value of your inventory assets! 

Start Pricing and Tracking Your Inventory with Blinkfire

Are you tired of relying on Excel spreadsheets to manage your inventory, proposals, and deliveries? It’s time to upgrade to our customizable dashboards, designed to streamline deal management, track deliverables, and monitor goals across your organization. Let us handle the heavy lifting so you can focus on selling and executing your partnerships more efficiently!

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The NFL schedule release is a highly anticipated event that not only excites football fans but also showcases the creative marketing strategies of the league’s teams. The 2023 NFL Schedule Release content was hard to beat with the famous Tennessee Titans street interview video and many other great content. However, NFL teams increased their total engagement across social media on schedule release day by 17.2%, adding 1.9 million engagements.

This year’s schedule release day, TikTok saw a surge in activity from NFL teams, with a 33.3% increase in posts. This boosted video views and engagement significantly: total video views increased 94%, and an additional 13.8 million views, and total engagements soared by 123% and an additional 2 million engagements driven that day alone.

We created a Blinkfire Playlist of posts, but keep scrolling to view some standout examples from around the league showcasing teams’ innovative and entertaining content to announce their 2024 schedules.

2024 NFL Schedule Release Playlist

Los Angeles Chargers – The Sims

The Los Angeles Chargers embraced the “old” digital age with a nod to a classic video game, The Sims. Their schedule announcement was uniquely crafted to resemble gameplay within The Sims universe, complete with familiar icons and interactions. This innovative approach not only highlighted the Chargers’ upcoming matchups, but also showed their knack for connecting with younger audiences in a fun and memorable way. The content was also “memeable”, as there were plenty of opportunities for fans to repost with their own jokes and hidden easter eggs.

The Chargers’ content made such a splash that it generated 4.4 million video views on Instagram, 1 million views on TikTok, and 37.5 million views on Twitter/X!

Chicago Bears – Ferris Bueller

The Chicago Bears took a nostalgic turn by paying homage to the classic Chicago film Ferris Bueller’s Day Off. The Bears’ schedule release video featured iconic scenes and quotes from the movie, cleverly integrated with the team’s upcoming games. This creative throwback demonstrated the Bears’ ability to blend pop culture with sports marketing to potentially reach new fans!

This TikTok video from the Bears received over 3.6 million views and 575,000 engagements. With fans eagerly awaiting #1 overall pick Caleb Williams’ debut at quarterback, this will surely just be the beginning of the Bears’ schedule promotion.

Dallas Cowboys – Prank Call

The Dallas Cowboys opted for humor, using a prank call theme to reveal their 2024 schedule. In a series of light-hearted and amusing phone calls, team members and celebrities “accidentally” shared the game dates and opponents. As one of biggest brands in the NFL and professional sports, this playful tactic emphasized the team’s push for a more fun-loving and approachable brand personality.

Their Instagram Reel received 4.4 million video views and was the #1 most-engaged with post on Instagram from NFL teams in terms of schedule release content!

Kansas City Chiefs – Hydraulic Press + Makeup

The Kansas City Chiefs took a random social media trend with a hydraulic press and used it to release their 2024 NFL schedule. In a series of oddly satisfying and visually captivating videos, objects representing their opponents were crushed under a hydraulic press, with the schedule details unveiled underneath.

The Chiefs also put together a schedule release video for their cheerleading squad featuring the cheerleaders with makeup that symbolized each week’s opponent! Many teams have several different accounts for mascots, cheerleaders, and other organizational entities. This was a thoughtful content partnership with KC Beauty Crew that made a distinct effort to reach new female fans of the team!

This trendy content caught the attention of fans and media alike, highlighting the Chiefs’ creativity and commitment to keeping up with the hottest trends for their new followers: the Swifties! 

Las Vegas Raiders – When?

The Las Vegas Raiders took a minimalist approach with their “When?” campaign. Each game on the team’s schedule was revealed by a new player or Raiders employee asking “When” followed by the date and opponent. The Raiders’ casual presentation reflected the team’s ability to not take themselves too seriously, which really connects with younger audiences.

These Instagram Reels had 3.6 million views and 141,700 engagements, showing that sometimes you don’t need a big production budget to have success on social media!

Cleveland Browns – Bowling + No Context Memes

The Browns revealed their 2024 with a content campaign called “Dog Pound Bowling”. The video consisted of players at a classic bowling alley finding ways to poke fun at their 2024 opponents.

The Cleveland Browns tapped into the internet’s love of memes for another piece of schedule release content. Using a series of “no context” memes, the Browns’ teased their game dates and opponents without directly stating them. This meme-centric approach not only engaged their fan base but also encouraged social media sharing and interaction, making the Browns’ schedule release a viral hit! The Instagram posts received over 820,000 views and 103,200 engagements.

Buffalo Bills – Josh Allen’s “Simple Life” + Lebron James

The Bills nailed it – quite literally. They filmed a satirical video of their superstar quarterback, Josh Allen, leaving a construction site “living the simple life.” The Bills identity has always been attached to their blue-collar, dedicated, and crazy fanbase. The video received over 2.5 million views on TikTok with 376,500 engagements.

The Bills also created a Instagram carousel that featured their 2024 opponents as Lebron James. This meme-focused approach received over 700,800 impressions on Instagram, showing that random, silly content continues to drive engagement for young audiences.

The 2024 NFL schedule release showcased the diverse and creative approaches teams are using to engage with their fans on social media. Each team’s unique strategy highlights their brand identity and strives to connect with their audience in memorable ways. As social media continues to be a crucial platform for fan engagement, these creative schedule releases set a high bar for future marketing efforts in the sports industry.

Track and Value Social Content With Blinkfire

Blinkfire’s innovative AI and computer vision technology empower rights holders, brands, agencies, athletes, and influencers to accurately monitor and evaluate their social media content. By leveraging Blinkfire’s advanced reporting tools, users can discover valuable insights into their content’s impact and worth.

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Formula 1 landed on the east coast of the United States last weekend for the first of three Grand Prix events held in the North America: the Miami Grand Prix. The sixth race of the year brought us a surprising winner, British driver Lando Norris, who made history by becoming the first McLaren driver to win in the United States since Lewis Hamilton did so in 2012 at the Austin GP.

Lando Norris’s big Sunday victory

Achieving standout results in sports does more than just boost social media numbers and sponsor satisfaction—it also has a significant positive impact on the entire organization. This past weekend’s ESPN Racing post featuring Lando Norris on the podium. The image captured the excitement of victory and translated it into massive online engagement, racking up over 228,000 engagements. For McLaren Racing and its partners, this moment wasn’t just a win on the track—it was a win in the eyes of fans and sponsors.

Top 5 teams by total valuation

Benchmarking provides an objective insight into the performance of each team and identifies areas for improvement, offering the opportunity to learn from competitors’ best practices. Keeping abreast of rivals’ strategies allows for adjusting one’s own to maintain competitiveness. To assist in these tasks, we offer tools such as Global Ranking, which allows for comparisons between different entities. Through Global Ranking, we wanted to determine which teams achieved the highest ratings in their publications during the Miami Grand Prix weekend.

Benchmarking is an important tool that offers clear, objective insights into team performance and pinpoints opportunities for improvement. By analyzing how you stack up against competitors, you can uncover actionable lessons from best practices. This not only keeps you in the loop with rival strategies but also empowers you to tweak your own approach to stay ahead of the game.

To help teams navigate this competitive landscape, tools like our Global Ranking and Blinkfire Research are used to benchmark. This enables teams to compare their performance directly with others. Specifically, during the Miami Grand Prix weekend, we utilized Global Ranking to spotlight which teams were making the biggest splash with their publications. It’s about giving teams the data they need to celebrate their successes and strategize effectively for future events.

Top F1 posts on social media

Norris was the standout in Miami—both on the track and on social media. The McLaren driver captured attention in two of the three most engaging F1 posts from Monday, April 29, to Sunday, May 5. The third position was a post highlighting the celebrities who attended the race.

Celebrities on the Asphalt

At the Miami Grand Prix, a post featuring famous faces on Formula 1’s Instagram exploded with more than 2 million engagements. But it’s not just the celebrities that are drawing eyes. The event landscape has evolved to regularly include content creators and influencers among the guests. These digital “celebrities” aren’t merely there to watch the races; they are an integral part of the event, strategically positioned in team hospitality areas and VIP boxes, thanks to partnerships with brands and teams.

This synergy offers mutual benefits. Influencers bring the thrill of Formula 1 to life through their unique lens, offering real-time, engaging content that reaches beyond traditional sports audiences. Their fresh perspectives tap into new markets and captivate a diverse array of followers. This not only enriches the experience for those at home, giving them a more personal and intimate view of the Grand Prix, but it also amplifies the event’s reach and impact.

For the influencers, these collaborations are a chance to align with world-renowned brands and expand their content horizons by incorporating sports into their typically fashion or lifestyle-focused feeds. Just as major events like the Formula 1’s Grand Prix benefit from reaching new audiences through these influencers, the creators engage with new and varied followers. This exchange enriches the sporting events, elevates the influencers’ profiles, and ultimately, transforms the way audiences interact with both.

Track, value, and manage your sponsorships with Blinkfire

Blinkfire’s suite of products and real-time data allow organizations to track and evaluate sponsorships on social media, digital platforms, Advanced TV, and broadcasts. Get in touch to learn more about how Blinkfire can help your team build more sophisticated sponsorship strategies.

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For marketing and sponsorship teams, your pulse quickens on game day. It’s not just about the touchdowns, goals, or baskets; it’s about the entire experience, and content plays a pivotal role. Game day posts aren’t just updates; they’re an integral part of the fan journey. As teams battle it out on the field, smart digital strategies can elevate followers’ engagement and sponsorship exposure.

Importance of Game Day Posts

Game day content serves as the bridge between the fans and the heart-pounding action on the field. It’s the digital cheer that resonates globally, connecting fans in a shared experience. Beyond the live broadcast, the magic happens in the digital realm where anticipation, excitement, and celebration unfold. Engaging posts not only capture the essence of the game but also provide a backstage pass, immersing fans in the world of their favorite teams.

Integrating Sponsors into Content

Sponsors aren’t just backers; they’re an integral part of the team. Game day content becomes a canvas for seamless sponsor integration. From branded graphics during game previews to sponsored player arrival posts, each piece of content is an opportunity to showcase sponsors in the spotlight. The challenge lies in creating a symbiotic relationship where sponsor visibility enhances rather than disrupts the fan experience.

Navigating the Game Day Journey

So much more goes into game day than anyone outside a sports organization could understand. Not only do you have a ton of content planned for posting on gameday, but you also need to quickly produce, capture, and edit content. We compiled “content scenes” that sports teams are/should be posting on game day to interact with fans on social media:

Game Preview Posts

The journey begins before the first whistle. A well-crafted game preview post sets the stage, building anticipation among fans. Here, sponsors can be subtly introduced through engaging visuals and clever taglines, ensuring that fans subconsciously associated them with the excitement of game day!

Player Arrival Posts

Embracing the ‘Player Arrival’ trend has become a staple content piece in the sports world! Teams are seizing these coveted social media opportunities, spotlighting players as they swagger into the arena sporting their pre-game attire. Integrating sponsors into these posts can even be achieved organically – such as a sponsor’s logo featured in the player entrance tunnel.

Live Action Videos

Live videos are the heartbeat of game day content. From crucial plays to heart-stopping moments, sponsors can be seamlessly integrated into the action. A zoomed-in shot of a jersey patch or a shot that features the court-side adboard can bring valuable exposure to brand partners without feeling forced and overshadowing the game.

Quarter / Period / Half Time Graphics

Between the action, attention turns to quarters and halftime. Branded graphics during score updates or halftime analysis ensure sponsors remain part of the conversation, offering a visual break that enhances rather than disrupts the flow of game-day content.

Final Score Graphics

Final score graphics are not only informative, but they tend to be one of the most engaged with content scenes for teams. Fans want to know the outcome of their favorite teams’ games when they aren’t able to watch live. These posts are also a prime target for sponsors. Branded final score graphics ensure sponsors share the spotlight in the moment of triumph.

Player Stats Images and Graphics

Celebrating player’s achievements can be more popular on social than celebrating wins. Fans love to interact when their favorite players’ are breaking records and putting up mid-blowing stat lines.

When Luka Doncic dropped 73 points in January, his photo recreating Wilt Chamberlin’s iconic 100-point game photo was shared by over 100 media outlets, generating over five million engagements and nearly 60 million impressions.

Press Conference Videos

The post-game narrative extends beyond the field. Press conferences and interviews become an important avenue for sponsor visibility. Branded backdrops or subtle product placements can seamlessly integrate sponsors into the narrative and provide valuable exposure.

Different Posts for Different Platforms

Each social media platform has its unique language, and game day content must speak it fluently. Tailoring content for platforms ensures maximum reach and engagement. Quick-hitting Instagram stories, conversation starters on Twitter, trendy TikTok videos, content carousels on Instagram, and immersive videos on YouTube – the possibilities are as diverse as the platforms themselves.

Jump Into Trends: Riding the Viral Wave

Trends emerge and vanish in the blink of an eye on social media. Smart teams seize the moment, incorporating trending formats into their content strategy. Fun locker room interviews, trendy challenges, or behind-the-scenes glimpses can catapult a team’s digital presence into viral stardom.

Fun Locker Room Interviews

Locker room interviews provide a candid, unfiltered view of the team’s personalities. Injecting humor and spontaneity into these moments not only resonates with fans but also offers a unique space for sponsor visibility. Branded merchandise or quirky sponsor-related challenges can add an entertaining twist.

In-Stadium Jumbotron Videos

In the age of immersive experiences, the in-stadium jumbotron becomes a colossal canvas. Sponsors can leverage this real estate for captivating videos that resonate with the live audience. From interactive games to behind-the-scenes clips, the jumbotron becomes a dynamic space for sponsor visibility.

Game day content isn’t just a play-by-play update – it’s an evolving narrative that unfolds in real-time. Integrating sponsors seamlessly into this narrative requires finesse and creativity. As teams craft winning strategies both on and off the field, the digital playbook becomes a crucial chapter. Leveraging the power of game day content ensures that every fan, whether in the stadium or across continents, feels like an integral part of the victory march. Being able to integrate sponsors thoughtfully into that content is what can take you to the next level. Not only does it create new revenue streams, but it also builds content that fans actually enjoy engaging with. In the evolving landscape of digital engagement, mastering the game day experience becomes a journey of creativity, strategy, and unparalleled fan connection.

Track, Value, and Research Game Day Content with Blinkfire

Blinkfire’s suite of products helps leagues, teams, athletes, and brands track and value sponsorships across social, digital, advanced TV, and broadcast. Contact our team and learn more about how Blinkfire can help track your sport-specific assets, campaigns, inventory, overall analytics, and more!

Demo Blinkfire!

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#blinkfireAnalytics #brands #content #gameDay #Instagram #reporting #socialMedia #Sponsorship #sports #tiktok #trends

When we think of playlists, we think of our favorite music for different occasions all wrapped into one convenient spot. We took that concept and applied it to content.

Blinkfire Playlists are a convenient way to create collections of posts across all social network channels that can easily be shared with other users, or saved for later. Playlists will provide many KPIs, including total engagement, post count, and valuation of the posts in the playlist. Playlists will also let you sort all posts by engagement, recency, impressions, video views, valuation, and e-score. 

Build Playlists To Share Content With Partners

One of the best things about Playlists is that they can be shared with outside partners. Simply copy paste the URL and your partners will be able to see all the posts, brand spotting, and public metrics such as engagements and post count. The only thing that will be hidden is the overall valuation data and private metrics on each post such as impressions.

Blinkfire clients such as the LA Clippers, Chicago Blackhawks, Detroit Lions, MLS, and many more make playlists to share high performing content with brand partners as touch points throughout the season. Not only does this showcasing their partnership’s worth, but it adds a personal touch that highlights their brand exposure. We’ve heard from many clients that Blinkfire Playlists have been an integral part of brand partnership renewals. While they look impressive at delivery, Blinkfire playlists are simple to build and can help your team become more efficient.

Playlists interact with many other tools within Blinkfire, such as our Sponsorship Report, Campaign Report, and Advanced Search tool, to allow for quick playlist creation. Say you were the LA Lakers and you wanted to make a playlist of all posts featuring your Bibigo jersey patch over the past week. You could go into our Asset Report, click into the specific Bibigo “Uniform” posts, and then save them all to a playlist.

Collaborate with Your Team 

Collaborate with your coworkers by making Playlists together! Users can make Playlists “Private”, “Shared”, or “Collaborative”. Shared Playlists can be used and viewed by others on your team, while Collaborative Playlists can be used, viewed and edited by your colleagues. Together, you can build playlists for content research, brand exposure recaps, campaign examples, and more! 

Fuel your content strategy by having everyone add to a “Great Content Examples” Playlist throughout the year featuring content from other teams that you found exciting. You never know when you’re going to need some inspiration for future content.

Capture viral moments. PopTarts went viral during the 2023 NCAA football bowl season. The NCAA could have three people easily add posts to a brand exposure recap playlist that they want to get over to Pop-Tarts asap to show how much extra exposure the brand received from the bowl game. 

Playlists can be used in many different scenarios, but their overall purpose is to simplify content organization and make content collections more shareable.

Track and Value Your Content Partnerships with Blinkfire 

Interested in learning more about how Blinkfire can help manage your sponsorships across social media, digital, streaming, and broadcast? Check out more of our reporting tools, powered by our patented AI and computer-vision technology!

Demo Blinkfire Today!

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#blinkfireAnalytics #campaign #collaboration #engagement #Instagram #playlists #socialMedia #Sponsorship #tiktok #trends #valuation

The Kansas City Chiefs are back-to-back Super Bowl champions! The Chiefs defeated the 49ers in an overtime thriller that ended with a touchdown drive led by Patrick Mahomes to seal the win. The game had 123.4 million viewers, making it the most-watched Super Bowl ever! Now that the dust has settled, let’s dive into the content from the big game.

The digital world was buzzing with excitement throughout the event. Not only was there a great game to be played, there was the Usher halftime show, appearances by many celebrities (because who else can afford a Super Bowl ticket?!), bold tv ads, post-game celebrations, and so much more! Let us give you the inside scoop on the social media explosion from this year’s Super Bowl.

Super Bowl Social Performance

The Super Bowl champions continued to dominate on social media. The Chiefs scored their best ever day on social media with 21.0 million engagements and 143.4 million video views; Compared to last year’s Super Bowl victory, those metrics represent 63% and 99% increases! Topping it all off, their #1 most engaged-with post racked up 912,246 engagements.

Surprisingly, the NFL took a dive on social media during this year’s Super Bowl. Despite having record-breaking television viewership, the league decreased in every major social metric compared to last year’s Super Bowl. Most notably, they had -34% change in video views. As you continue to read this blog, you’ll see that the musical performances and celebrity appearances gave the NFL a big boost on social media, which means that this dip might have something to do with football and original football fans.

One positive that did surface for the NFL was their TikTok growth! On Super Bowl Sunday, they had 187.2 million video views on TikTok, a 134% increase from last year’s Super Bowl. This continues to look like a strong shift in content focus for the NFL and teams in the league.

While the 49ers did not put up social numbers like the Chiefs, they still managed to receive 6.4 million engagements, 49.9 million video views, and $3.7 million in media value. Again, this goes to show how much winning can have an impact on the business of sports.

Musical Artists Have Big Impact

The top 4 social posts on Super Bowl Sunday from the NFL featured musical artists! Usher, Lil Jon, and Ludacris took the #1 spot with a TikTok video of their electrifying performance. The video received over 16.4 million video views and 2.0 million engagements. The other artists featured in the top 4 NFL posts were Post Malone, who sang America The Beautiful before the game, and Rihanna, who performed last year’s halftime show. All together, these posts received 5.7 million engagements and 38.6 million video views!

Speaking of Usher, his Super Bowl halftime performance was full of memorable moments of entertainment! He brought out his whole crew of friends as he played songs alongside Alicia Keys, H.E.R., Jermaine Dupri, Will.i.am, Lil Jon, and Ludacris. There were costume changes, roller skates, acrobatics, a marching band, and so much more to his performance. 

The top 20 halftime show posts from the NFL received 77.4 million video views and 7.9 million engagements! Everyone is entitled to their own opinions about the performance, but Usher was definitely a hit on social media for the NFL.

While the football game was entertaining and significant, it’s clear that this event is about much more than a game. The spectacle and entertainment value of the Super Bowl caters to millions all around the world who want to see the most talented and celebrated stars putting on one of the largest performances of their careers

Taylor Swift Super Bowl

On top of musicians performing in the Super Bowl, there were a lot of musicians and other famous celebrities in the stadium. It’s no surprise that one celebrity in particular was a major focus: Taylor Swift. Swift is dating Chief’s star player Travis Kelce, which has taken social media by storm this season. 

The top 25 posts by the NFL featuring Taylor Swift content received 100.2 million impressions, 68.4 million video views, and 7.5 million engagements. She did not perform. She did not play in the game. She just purely existed as a fan. Swift chugged a beer, enjoyed the game with her celebrity friends, and celebrated Travis’ accomplishment after the game on the field. Her celebrity status is that powerful on social media.

Player Arrivals – Walking the NFL Runway

“Player arrival” posts feature athletes entering the stadium in their street clothes/game day outfits. This social content scene has become a very successful trend for professional sports teams’ social media efforts. Fans love to see more of their favorite players off the court where they can showcase their unique personalities. Sponsored entrance tunnel walls and/or backdrops are becoming very common as teams look to monetize this content. The Super Bowl was no exception. Uber Eats was featured in “player arrival” posts from both teams and the NFL, which in total received over $653,000 worth of exposure from players and celebrities entering the tunnel featuring their backdrop.

Players came into Las Vegas wearing flashy suits, wild fits, custom jackets, and even traditional ta’ovala. Travis Kelce took home the top spot with a sparkling black outfit, racking up 4.7 million video views on this Chiefs TikTok video. 49ers’ fullback Kyle Juszczyks’ wife Kristin made multiple custom jackets, which have become very popular after she made jackets for Taylor Swift, Brittany Mahomes, and Taylor Lautner this postseason. 

Check out this playlist of top “player arrival” posts to see more!

Super Bowl MVP – Patrick Mahomes 

Patrick Mahomes continues to impress. Not only did he lead his team to another come from behind victory, but he took home the Super Bowl MVP again. In just seven seasons, Patricks Mahomes now has three Super Bowl Championships and three Super Bowl MVP awards. His Super Bowl MVP post from the Chiefs received 2.7 million impressions! 

The Super Bowl has always been more than just a game, but every year it seems to get flashier with more performances, more coverage and more content. The sports world will now turn its head to the other sports leagues like the NBA and NHL, but this Super Bowl will surely be a topic of conversation all off-season.

Track and Value Your Content with Blinkfire

Blinkfire’s patented AI and computer-vision technology is designed to assist leagues, teams, athletes, and brands in evaluating sponsorships across social media, digital platforms, advanced TV, and broadcast channels. Get in touch with our team to discover how Blinkfire can assist you in monitoring your sport-specific assets, campaigns, overall analytics, and beyond!

Demo Blinkfire Today!

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#1 #blinkfireAnalytics #data #football #Instagram #NFL #socialMedia #Sponsorship #SuperBowl #TaylorSwift #tiktok #trends #Usher