2025-26 NHL Jersey and Helmet Sponsors

The 2025–26 NHL season ushers in a new era of creativity and commercial opportunity on the ice. Now in its fourth year, the NHL jersey patch has evolved from an experimental sponsorship play into a full-fledged marketing canvas. Brands big and small are competing for prime real estate on hockey’s most valuable asset. Add in the near-universal adoption of helmet sponsorships, and it’s clear: hockey uniforms are becoming one of sports’ most dynamic platforms for brand storytelling.

From global powerhouses in finance, tech, and healthcare to regional companies rooted in community pride, brands are finding authentic ways to align with the personality of each franchise. Keep reading to explore every team’s jersey and helmet sponsorships for the 2025-26 season!

NHL Jersey Patch Sponsors

European soccer leagues like the English Premier League and LALIGA have been sporting jersey sponsors for a long time, which has not been the case in North America historically. However, NHL teams and fans are more open to jersey sponsors than ever before, as other major sports leagues in North America such as the MLS, MLB, and NBA have been adopting jersey sponsorships as well.

Last year, 17 of the 32 NHL teams had jersey patch partnerships at the start of the season. To start the 2025-26 NHL season, 28/32 teams have jersey partnerships! Additionally, 12 teams have home AND away jersey patch partners! Check out our breakdown of NHL jersey patch sponsors by industry. You’ll see the finance and healthcare continue to have a strong presence, but a wide variety of industries are looking to make their mark in the NHL this season.

NHL Helmet Sponsors

NHL teams have the added benefit of being able to sell their helmets as a sponsorship asset. For the first time, all 32 teams have helmet sponsors to start the NHL season. Almost half (15) of those teams have sold BOTH their home and away helmets as assets this year, so there are currently 46 different brands that will be featured on NHL helmets this season (Bell has deals with both the Canadiens and Jets).

To help you sort through all these NHL partnerships, we’ve outlined each team’s jersey and helmet partners along with examples from social media featuring Blinkfire’s patented Brandspotter™ technology!

Boston Bruins

Jersey Patch: Rapid7

Helmet: TD Bank

Chicago Blackhawks

Jersey Patch: Circa Sports (Home)

Helmet: Belle Tire

Tampa Bay Lightning

Jersey Patch: Tampa YMCA (Home) / Advent Health (Away)

Helmet: Tampa General Hospital (Home) / Brandt (Away)

Vancouver Canucks

Jersey Patch: TD Bank (Home) / Clio (Away)

Helmet: NexGen Energy

Pittsburgh Penguins

Jersey Patch: First National Bank

Helmet: MSA Safety (Away)

Ottawa Senators

Jersey Patch: CIBC (Home) / Calian (Away)

Helmet: Betway (Home) / Fullscript (Away)

Anaheim Ducks

Jersey Patch: Western National Property Management (Home) / Visit Anaheim (Away)

Helmet: OC Navigator

Florida Panthers

Jersey Patch: La Croix (Home) / Autonation (Away)

Helmet: Visit Lauderdale

Utah Mammoth

Jersey Patch: SME Steel (Home) / 1Password (Away)

Helmet: Filevine

New Jersey Devils

Jersey Patch: RWJBarnabas Health (Home)

Helmet: Prudential

Philadelphia Flyers

Jersey Patch: IBX (Home) / Penn Medicine (Away)

Helmet: Chevrolet

Nashville Predators

Jersey Patch: Regions Bank

Helmet: Vanderbilt Health (Home) / Koorsen Fire & Security (Away)

Vegas Golden Knights

Jersey Patch: Circa Sports

Helmet: Credit One Bank (Home) / Naqvi Injury Law (Away)

New York Islanders

Jersey Patch: Vanda

Helmet: Viam

LA Kings

Jersey Patch: Mercury Insurance (Home) / Iron Bow (Away)

Helmet: Blue Shield California (Home)

Buffalo Sabres

Helmet: Trusted Talent (Home) / KeyBank (Away)

Calgary Flames

Jersey Patch: Play Alberta (Home) / Suncor Energy (Away)

Helmet: GameSense (Home) / Telus (Away)

Carolina Hurricanes

Jersey Patch: Nucor

Helmet: First Citizens Bank (Home) / Lenovo (Away)

Colorado Avalanche

Jersey Patch: IMA Financial Group

Helmet: Kiewit

Columbus Blue Jackets

Helmet: Bread Financial (Home) / SealMaster (Away)

Dallas Stars

Helmet: Energy Transfer (Home) / 7 Eleven (Away)

Detroit Red Wings

Jersey Patch: Priority Waste Management

Helmet: Meijer

Edmonton Oilers

Jersey Patch: Play Alberta (Home) / Karbon X (Away)

Helmet: GameSense (Home) / Skip The Dishes (Away)

Montreal Canadiens

Jersey Patch: Royal Bank of Canada (Home) / Air Canada (Away)

Helmet: Bell (Home) / CIBC (Away)

New York Rangers

Jersey Patch: Game7

Helmet: Benjamin Moore

San Jose Sharks

Helmet: SAP

Seattle Kraken

Jersey Patch: Muckleshoot Indian Tribe

Helmet: Amazon (Home) / The Climate Pledge (Away)

St. Louis Blues

Jersey Patch: Stifel

Helmet: BJC Health (Home) / CarShield (Away)

Toronto Maple Leafs

Jersey Patch: Dairy Farmers of Ontario

Helmet: Oreo (Home)

Washington Capitals

Jersey Patch: Coupang (Home) / TikTok (Away)

Helmet: Capital One

Winnipeg Jets

Jersey Patch: Canada Life

Helmet: Bell

Minnesota Wild

Jersey Patch: TRIA

Helmet: Blaze Credit Union (Home) / Fortra (Away)

Track and Value Hockey Assets with Blinkfire 

With Blinkfire, you are able to track and value all your hockey assets to create more profitable partnerships! Blinkfire can track your social media, digital, streaming, and broadcast in one platform. Check out all our advanced reporting tools, powered by our patented AI and computer-vision technology.

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2025 MLB Jersey Patch Sponsors

The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With 25 of 30 teams rocking sponsored patches, Major League Baseball is following the NBA and NHL into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.

In our latest blog, we break down every team’s 2025 patch sponsor, explore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.

Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).

Motorola is the only brand sporting two MLB jersey patch deals (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the Chicago Bulls and Milwaukee Bucks, proving their patch game is strong across American sports leagues.

There are currently 5 MLB teams without jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.

MLB 2024 Postseason & MiLB Helmet Sponsorship

This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.

2024 MLB Jersey Patch Partnerships

Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our Blinkfire playlist featuring the posts below. Our comprehensive Sponsorship Report allows teams to accurately track and value all sponsorships in real-time across owned and operated channels, team members, earned media, and other entities!

Los Angeles Dodgers – Guggenheim Group

Chicago Cubs – Motorola

San Diego Padres – Motorola

Seattle Mariners – Nintendo

New York Yankees – Starr Insurance

Atlanta Braves – Quikrete

Baltimore Orioles – T. Rowe Price

Athletics – Visit Las Vegas

Miami Marlins – ADT

Cleveland Guardians – Marathon Petroleum

Houston Astros – Occidental Petroleum (Oxy)

Texas Rangers – Energy Transfer

Toronto Blue Jays – TD Bank

Kansas City Royals – Quiktrip

Los Angeles Angels – Foundation Building Materials

Philadelphia Phillies – Independence Blue Cross (IBX)

San Francisco Giants – Chevrolet

Arizona Diamondbacks – Avnet

Boston Red Sox – MassMutual

Pittsburgh Pirates – Sheetz

Detroit Tigers – Meijer

Milwaukee Brewers – Northwestern Mutual Life

Cincinnati Reds – Kroger

New York Mets – New York Presbyterian Hospital

St Louis Cardinals – Stifel

Track Jersey Patch Value and More with Blinkfire

With Blinkfire, you can track and value every sponsored asset — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.

Our AI-powered platform covers it all: social, digital, streaming, and broadcast, giving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself.

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Join us as we look back at the first half of the 2023-24 NBA season and unravel the data and trends that captivated fans from around the globe. From the groundbreaking introduction of the In-Season Tournament to electrifying TikTok trends, let’s dive into the dynamic landscape of NBA culture and sports sponsorships!

NBA’s Inaugural In-Season Tournament 

Despite initial skepticism and confusion among casual fans, the inaugural NBA In-Season Tournament exceeded all expectations, emerging as a resounding success. The championship clash between the Pacers and Lakers drew significant viewership, averaging a 2.5 rating and 4.58 million viewers across ABC and ESPN2, marking a milestone for the NBA with its largest audience outside of Christmas and the postseason since February 2018 (Sports Media Watch).

The excitement extended beyond traditional viewership metrics, as the tournament garnered impressive engagement on social media. Over the span of six days of bracket-play (Dec. 4-9), the NBA racked up a staggering 210 million video views, 52 million engagements, and expanded its social fan base by a remarkable 515,900 followers. 

The tournament drove 84% of the total engagements earned during the NBA Finals’ last six days. The In-Season Tournament featured more games within the same timeframe, but these metrics still showcase the tournament’s valuable impact on fan interaction!

Top Trends from NBA Teams

The NBA is one of the most trendy and influential sports leagues in the world. While there are a lot of trends to choose from, we’ve highlighted three that have stood out to us and our customers as impactful trends that will not be going away anytime soon!

TikTok Content

TikTok is exploding across the NBA! NBA teams have posted 2,791 TikToks during the first half of the regular season, a 65.8% increase from last year’s halfway point. Topping that list is the Brooklyn Nets, who have quickly become the league’s chief meme supplier on TikTok. The team is racking up video views with trendy, funny, and youth-focused content. Examples include Fortnite and Overwatch video game memes, “crazy parking” videos, and tons of pop-culture references. Check out some of the top TikTok posts so far this season in this Blinkfire playlist of posts.

PLAYLIST OF POSTS

Our friends at the Los Angeles Clippers and the Orlando Magic also made the top five NBA teams by total TikTok video views. While the Clippers rank second in total views, they ranked first in average views per post! 

Player Arrival Posts

“Player Arrival” posts are all the rage in the NBA scene! Teams capitalize on these highly sought-after social media moments, showcasing players strutting into the arena in their pre-game attire. With Blinkfire’s AI and computer vision technology, content categorization becomes a breeze, allowing social and content teams to effortlessly track, review, and analyze scenes like player arrivals, score graphics, and game previews.

Fans can’t get enough of the exclusive peeks into their favorite players’ lives and fashion choices. Leading teams leverage this trend by strategically placing presenting partner logos around the arena tunnel for maximum exposure. From LED signs to ‘red carpet style’ rugs and artistic wall murals, teams are getting creative with sponsored backdrops to enhance the fan experience. Gone are the days of solely relying on digital overlays; today’s teams are pushing the boundaries of creativity and innovation in sponsor integration.

For professional sports teams looking to stay ahead of the curve, embracing and monetizing ‘player arrival’ posts is a must! Draw inspiration from NBA teams that have successfully capitalized on this trend, and join the ranks of those redefining fan engagement in the digital age.

Top 5 NBA Teams by Engagement

The Golden State Warriors and Los Angeles Lakers continue to set the pace when it comes to total engagement across NBA teams. Not only are these two historic franchises in large markets, but they also have had success over the past couple years. This surge isn’t just about on-court success though; it’s fueled by the widespread appeal of basketball icons like Steph Curry and Lebron James, whose massive global following amplifies their teams’ presence on digital platforms.

Top 5 Branded Court Assets from the NBA

Brands from all over the world try to make an impact on NBA fans. That might come in the form of sponsoring a team’s jersey patch, social media content, on-court assets, and more. With Blinkfire’s benchmarking data, teams and brands can track sport-specific assets to see how their assets stack up against others. Check out the top five court assets by brand for the first half of the NBA 2023-24 season from the league’s social media channels.

Team Jersey Patch Exposure

Since their introduction in the 2017-18 season, NBA jersey patches have evolved into valuable branding spaces, offering brands a unique opportunity to boost their visibility and generate revenue. These small yet attention-grabbing patches have become prime real estate, attracting a diverse array of brands eager to connect with basketball enthusiasts. See examples and industry breakdowns in our 2023-24 NBA Jersey Patch blog! 

One new sponsor signed a jersey patch during the middle of the season this year. Spokenote, a tech startup that allows users to pair videos with a unique Spokenote code, is sponsoring the Indiana Pacers’ jersey patch. This partnership marks the first time a US-based pro sports team has had a QR code featured on a jersey. Not only will this patch bring lots of exposure to the brand, but it also allows our friends at the Pacers to bring more exclusive content to fans through an easily accessible link. 

Track and Value All Your Basketball Sponsorship Assets with Blinkfire

Blinkfire’s suite of products helps leagues, teams, athletes, and brands track and value sponsorships across social, digital, advanced TV, and broadcast. Contact our team and learn more about how Blinkfire can help track your sport-specific assets, campaigns, overall analytics, and more!

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