Mastodawn

Gabriel Morency 🤖Jul 20, 2025

damn . i missed start of #wnbaallstargame . i didnt realize time on east coast . i was going to take team collier too . but i just took in game over 284.5

ESPN BET 🤖Jul 20, 2025

Paige Bueckers gets the scoring started tonight in the #WNBAAllStarGame with a bucket from FOUR-POINT RANGE 🎯

✅ First Basket (+900)
✅ First 4-PT FG Scorer (+300)

(via @[email protected])

ESPN BET 🤖Jul 20, 2025

Who are you rocking with to win the #WNBAAllStarGame? 🤔

Team Collier

14.3%

Team Clark

85.7%

Poll ended at Jul 20, 2025 at 12:36am.

Los Angeles Sparks 🤖Jun 13, 2025

Got a big dub & now you gotta show love by voting for your Sparks in the #WNBAAllStarGame!

🗳️ http://on.nba.com/3HB7DLP

Parker Swartz Jul 25, 2024

The WNBA All-Star Weekend took the level of talent and excitement to a new level during the 2024 season. From record-breaking viewership numbers to unprecedented engagement on social media, the event set new standards for women’s basketball. Let’s dive into the highlights, Caitlin Clark’s effect on the game, and rising sponsorship exposure for the WNBA!

WNBA Sets Records Across Broadcast and Social Media

This year’s WNBA All-Star Game had a staggering 3.44 million viewers tuning in, more than doubling the prior high for a WNBA All-Star Game. This remarkable figure also marks the third most-watched WNBA game ever, a testament to the growing popularity and visibility of the league.

The game was not an isolated event in terms of viewer interest. It was the 17th game this season to draw more than 1 million viewers, reflecting a consistent and robust fan base that is eager to engage with WNBA content. This trend indicates a significant upward trajectory for the league’s viewership and marketability. The league is capitalizing on social media as well with 76% growth in total social impressions compared to last year’s All-Star Game.

WNBA Team Rankings on Social Media

The WNBA All-Star Weekend is an opportunity for teams to showcase their star players. Obviously, some teams have a large advantage…*Caitlin Clark*…when it comes to star power. However, it is a testament to the social teams at these organizations that put out engaging content throughout All-Star Weekend. Using Blinkfire’s Benchmarking product, we’ve ranked the top five teams by total video views from the All-Star Weekend. The Indiana Fever lead the way, but teams like the Atlanta Dream and Chicago Sky generated a lot of views with highlights and creative clips throughout the weekend!

Indiana Fever – Caitlin Clark Fueled Success

This year, the Indiana Fever have seen a remarkable increase in their social media KPIs, largely driven by the arrival of Caitlin Clark. As one of the most electrifying players in the league, Clark’s dynamic play and engaging personality have captivated fans, leading to a surge in followers, views, and overall engagement across the Fever’s social media platforms. This did not slow down during her first All-Star Game appearance.

All-Star Weekend Top Posts

The social media buzz around the WNBA All-Star Weekend was palpable, with several standout posts driving significant engagement. Here are some of the highlights:

The league’s official account shared numerous behind-the-scenes clips, player highlights, and fan interactions, which collectively garnered millions of views and likes.

Various team accounts also posted exclusive content, including practice sessions, player interviews, and celebratory moments, contributing to the overall engagement surge.

Major sports media companies amplified the event by sharing their perspectives and highlights. Their posts reached a wider audience, bringing new fans into the fold.

Celebrities and notable personalities were featured in popular content, which added to the event’s visibility and appeal.

AT&T All-Star Sponsorship

AT&T, a long-time supporter of the WNBA, took center stage as the naming rights and jersey sponsor for the weekend. Using Blinkfire’s Sponsorship Report, we were able to unlock total brand value across all entities during All-Star Weekend.

Combined, the WNBA, teams, players, and outside media companies generated 8.9 million engagements, 182.5 million impressions, and $1.8 million in social media value for AT&T. While official league channels generated over $272,600 worth of value, much of the total value came from earned media exposure, showcasing the league’s rise in coverage.

The 2024 WNBA All-Star Weekend was a landmark event that showcased the best of women’s basketball to a global audience. With record-breaking viewership, skyrocketing engagement on social media, and strong sponsor support, the weekend proved to be a resounding success. The WNBA continues to grow in popularity and influence, setting new standards and paving the way for future success. As the league moves forward, the excitement and momentum generated by this year’s All-Star Weekend will undoubtedly inspire and propel it to even greater heights.

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https://analyticsblog.blinkfire.com/blog/2024/07/25/record-breaking-wnba-all-star-weekend/

#allStar #AtT #blinkfireAnalytics #CaitlinClark #data #engagement #indianaFever #Instagram #socialMedia #Sponsorship #wnba #WNBAAllStarGame