Swansea’s Drop Bear Beer Co. lands first national supermarket deal with Morrisons
From Monday 24 November, the company’s new Peach Cut Lager will be available in 475 Morrisons stores across the UK, marking the brand’s first national rollout with a major retailer.
Founded in 2019 by Sarah and Joelle Drummond, Drop Bear has grown rapidly from a bold start-up into one of the UK’s leading independent alcohol-free brewers. The company opened its dedicated alcohol-free brewery in Swansea in 2023, backed by a £1.9 million equity investment.
A breakthrough moment for Welsh brewing
Co-founder and Director of Sales and Marketing Joelle Drummond said the Morrisons deal was a landmark moment:
“We are proud to share this milestone moment, as it marks the first time Drop Bear will be available on shelves across the UK. As a Welsh business, this achievement is especially meaningful. Wales boasts incredible talent and outstanding food and drink brands, yet gaining visibility on the national stage can be a challenge. Securing this listing demonstrates not only the strength of our products, but the growing recognition of the innovation coming out of Wales.”
The new listing features Peach Cut Lager, a 0.5% ABV fruit lager described as a “crisp European lager with a smooth stone fruit twist.” It will be sold in four-packs of 330ml cans with an RRP of £5.
Scaling up to meet demand
Drop Bear’s range is already available via Tesco (Wales), Ocado, and East of England Co-op, with exports to Finland and Australia. To meet growing demand, the company has acquired additional brewing equipment that will increase capacity by 700%.
Managing Director Sarah Drummond said:
“In just two years since opening our brewery, we’ve seen phenomenal growth in demand for Drop Bear. We’re scaling up fast, from growing our team to investing in equipment that increases our capacity by 700%. Partnering with Morrisons is a huge step forward, making it even easier for more people across the UK to get their hands on Drop Bear.”
A rising category
The Low & No alcohol category remains one of the fastest-growing parts of the UK beer market, with NielsenIQ data showing continued double-digit value growth. Fruited lagers like Peach Cut are especially popular with younger shoppers and flexi-drinkers who are moderating their alcohol intake.
Drop Bear’s beers are vegan-friendly, gluten-free, low-calorie, and made with 100% natural ingredients. The brewery is also the world’s first certified carbon-neutral alcohol-free brewer, and a B Corp™️ member committed to ethical and sustainable practices.
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