PPC LandFYI: Hearst News picks Magnite for high-impact web and CTV ad formats: Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership. https://ppc.land/hearst-news-picks-magnite-for-high-impact-web-and-ctv-ad-formats/ #DigitalMarketing #AdTech #CTVAdvertising #WebAds #ProgrammaticAdvertising
ICYMI: Hearst News picks Magnite for high-impact web and CTV ad formats: Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership. https://ppc.land/hearst-news-picks-magnite-for-high-impact-web-and-ctv-ad-formats/ #Advertising #DigitalMarketing #CTV #WebAds #Magnite
Hearst News picks Magnite for high-impact web and CTV ad formats: Hearst News selects Magnite as preferred deal partner for web exit-intent and CTV pause ads, deepening the relationship with a new SpringServe partnership. https://ppc.land/hearst-news-picks-magnite-for-high-impact-web-and-ctv-ad-formats/ #Advertising #CTV #WebAds #DigitalMarketing #Programmatic
Don Marti
StrypeyThis is pretty much the crux of it;
"We're in a stupid situation where ads make huge profits for data carriers and ad networks, at the expense of everyone else."
https://idlewords.com/talks/website_obesity.htm
"But it is time for our industry to clean up its messes and present a far more responsible approach to address the issues that are prevalent in our industry." #webAds
Some intriguing advice here from #JeffAtwood, back in 2007, on doing web ads that don't suck for the user, eg:
"3. Reward frequent readers by keeping your new content free of ads. Use time-delayed ads that only display on articles after they've aged for a week.
4. Always offer full content in your RSS feed [and maybe ActivityPub feed?]. Don't force people to click through to your site and see your advertisements."
https://blog.codinghorror.com/how-to-advertise-on-your-blog-without-completely-selling-out/
How To Advertise on Your Blog Without (Completely) Selling Out
I was saddened to read this blurb from danah boyd's outstanding "MyFriends, MySpace" presentation at Harvard: My activist self wanted to believe that the users are aware of [ads], but sadly, that's not the case. To them, seeing ads means that the service is