FYI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #Programmatic #DigitalMarketing

ICYMI: AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

AdRoll and PubMatic use MCP to let AI fix programmatic deal problems: AdRoll and PubMatic connected their AI agents via Model Context Protocol on April 23 to diagnose and resolve programmatic deal delivery issues in real time. https://ppc.land/adroll-and-pubmatic-use-mcp-to-let-ai-fix-programmatic-deal-problems/ #AdRoll #PubMatic #AI #ProgrammaticAdvertising #MarketingTech

ICYMI: AdRoll and PubMatic just built what ad tech kept promising for years: AdRoll and PubMatic on April 23 demonstrated MCP-powered agent-to-agent diagnostics across DSP and SSP systems, offering a rare cross-platform AI workflow. https://ppc.land/adroll-and-pubmatic-just-built-what-ad-tech-kept-promising-for-years/ #AdTech #MCP #PubMatic #AdRoll #AIWorkflow

FYI: AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles: AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels. https://ppc.land/adroll-retargeting-cpms-jump-18-as-display-prospecting-quietly-crumbles/ #AdRoll #Retargeting #CPMs #DigitalMarketing #DisplayAds

ICYMI: AdRoll: retargeting CPMs jump 18% as display prospecting quietly crumbles: AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels. https://ppc.land/adroll-retargeting-cpms-jump-18-as-display-prospecting-quietly-crumbles/ #AdRoll #Retargeting #CPM #DigitalMarketing #Advertising

AdRoll integrates HUMAN Security for fraud defense and viewability tracking: AdRoll announced integration with HUMAN Security on October 28, 2025, combining pre-bid fraud detection and viewability measurement for advertising campaigns. https://ppc.land/adroll-integrates-human-security-for-fraud-defense-and-viewability-tracking/ #AdRoll #HUMANSecurity #FraudPrevention #ViewabilityTracking #DigitalMarketing

AdRoll reaches 200 brands activating Experian audiences across channels: AdRoll announces 200 brands activated Experian audiences across web and CTV campaigns since April 2025, signaling growing demand for accurate customer targeting. https://ppc.land/adroll-reaches-200-brands-activating-experian-audiences-across-channels/ #AdRoll #Experian #DigitalMarketing #CustomerTargeting #CTV

AdRoll unifies brand with AI assistant launch eliminating RollWorks complexity: AdRoll's brand consolidation integrates RollWorks as AdRoll ABM while introducing AI Assistant for streamlined campaign management across channels. https://ppc.land/adroll-unifies-brand-with-ai-assistant-launch-eliminating-rollworks-complexity/ #AdRoll #AI #Marketing #Branding #DigitalMarketing