Online Marketing Strategy ⌘Jul 28, 2025
#AI is transforming #socialsearch by understanding #userintent, #context, and #emotions. Marketers must shift their focus from #traditionalSEO strategies to creating content that resonates with #diverseuserintents. This involves #understanding the “why” behind searches, #mapping user journeys, and #prioritising #value and #empathy in content creation. https://www.thedrum.com/opinion/2025/07/24/ai-putting-intent-the-heart-social-search?eicker.marketing #performance #marketing #analytics
AI is putting intent at the heart of social search

When someone searches on social, what do they really want? Annaleis Montgomery at Tug Agency explains how AI is helping brands to deliver on customer expectation.

The Drum
Anunnaki EmissaryOct 7, 2021
Don’t you be sorry for:
#BeingLoving
Wanting the best for the people you love
#BeingHonest
Doing your own thing
Asking for Forgiveness
Speaking the truth
#MovingOn
#LettingGo
#Growing
#Evolving
#Travelling
#Living
#Prioritising
#BeingYourself