#AI is transforming #socialsearch by understanding #userintent, #context, and #emotions. Marketers must shift their focus from #traditionalSEO strategies to creating content that resonates with #diverseuserintents. This involves #understanding the “why” behind searches, #mapping user journeys, and #prioritising #value and #empathy in content creation. https://www.thedrum.com/opinion/2025/07/24/ai-putting-intent-the-heart-social-search?eicker.marketing #performance #marketing #analytics