The CEO of #Conductor predicts that established #SEO platforms will dominate the #AISEO market, with 95% of startups failing. However, others argue that startups, unburdened by legacy, are better positioned to create #AInativesolutions. The future of #AIsearch, with its dynamic and conversational nature, raises questions about the relevance of #traditionalSEO data and the potential for startups to #disrupt the #establishedplayers. https://www.searchenginejournal.com/can-aeo-geo-startups-beat-established-seo-tool-companies/551543/?eicker.marketing #performance #marketing #analytics

#AI is transforming #socialsearch by understanding #userintent, #context, and #emotions. Marketers must shift their focus from #traditionalSEO strategies to creating content that resonates with #diverseuserintents. This involves #understanding the “why” behind searches, #mapping user journeys, and #prioritising #value and #empathy in content creation. https://www.thedrum.com/opinion/2025/07/24/ai-putting-intent-the-heart-social-search?eicker.marketing #performance #marketing #analytics