Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness https://ppc.land/marketing-models-challenged-as-mixed-media-models-fall-short-in-measuring-linear-tv-effectiveness/ #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket

Marketing models challenged as Mixed Media Models fall short in measuring linear TV effectiveness: WPP Media research reveals widespread reliance on broken attribution models while industry experts debate linear television's declining relevance amid streaming dominance, highlighting measurement gaps that persist despite technological advances. https://ppc.land/marketing-models-challenged-as-mixed-media-models-fall-short-in-measuring-linear-tv-effectiveness/ #Marketing #MediaResearch #LinearTV #AttributionModels #StreamingMarket

Frisch publiziert: 3. Auflage "Medienregulierung" (Hrsg. Gundlach) mit meinem Beitrag zum Schutz- und Verwertungsgegenstand des geistigen Eigentums. 👉 www.buchwissenschaft.phil.fau.de #GeistigesEigentum #MediaResearch #PropertyRights @nomosverlag.bsky.social, @manuelpuppis.ch

European streaming data reveals concentrated viewing patterns https://ppc.land/european-streaming-data-reveals-concentrated-viewing-patterns/ #StreamingData #ViewershipTrends #ContentConsumption #MediaResearch #DigitalMedia

European streaming data reveals concentrated viewing patterns: New research shows less than 0.1% of content captures 14% of total viewing time across major platforms. https://ppc.land/european-streaming-data-reveals-concentrated-viewing-patterns/ #StreamingData #ViewershipTrends #ContentConsumption #MediaResearch #DigitalMedia

Africa: Research Centre to Counter Fake News On China-Africa Relations: [Daily Trust] The China-Africa Media Research Centre (CAMRC), a non-governmental organisation (NGO), has unveiled plans to publish its first yearly report on China-Africa media experience this year. http://newsfeed.facilit8.network/TLX7lh #ChinaAfrica #FakeNews #MediaResearch #Africa #InternationalRelations