BCG highlights my "Lifespan (Half-Life) of Social Media Posts" research
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Boston Consulting Group (BCG) referenced my "Lifespan (Half-Life) of Social Media" research in their "The Media Executive’s Guide to AI, Content, and Winning the New Audience" article on LinkedIn:
#BCG #Media #SocialMedia #SocialMediaResearch #AI #AudienceAttention #AudienceEngagement
How audience behavior is changing TV, how AI can help creators respond, and why trust will determine who wins By: Nathan Micon, Neal Zuckerman, and Ruhama Quadir For decades, media companies (and advertisers) optimized content for big screens, broad reach, standardized formats, and fixed release sch
Scott M. Graffius