🚨 NEW 📈 Australia's Top News website rankings for January have been released. ABC News held No1, NewsComAU No2 and 🥁 Guardian Australia is the 4th biggest news website in the country – again! Thanks to the 7.9 million Australians who visited GdnAus in January 🙏
This is the first time in history that Guardian Australia has been ranked 4th or higher two months in a row 👏 and it extends our record (PB) run to seven consecutive months where Guardian Australia has been ranked 5th or higher. If you want to read more about the rankings, Mumbrella posted about it, leading on Daily Mail losing 2.5m readers year on year.
The large amount of audience loss (red) for most publishers in the table is down to the fact that December was a very big news month, with Australia's worst ever terrorist attack at Bondi beach. The big audience drops in January are mostly a return to standard – and are normal to see around a big news event – rather than an indication of publishers unexpectedly losing huge audiences.
In the Top10, only SBS News and Yahoo News saw audience growth, which is great for them because they were some of the few publishers to lose audience in December. That lift for SBS saw them jump from 11th in December to 8th in January, at the expense of The Age, who were pushed out of the Top10. After dropping out of the Top20 in December, Herald Sun have come back in at 18, while TheNightly and Forbes, respectively ranked 16th and 17th in December, are out of the Top20 in January.
The biggest audience growth in a month of mostly large losses, was SBS's +387k readers. The biggest drop in audience was 7News's -882k readers, with The Australian (-849k) and Daily Mail (-836k) not far behind. The West Australian had the biggest audience growth in December with +1m readers, and have done exceptionally well in January to lose just -43k of those.
Find the link to December's Top20 News Website rankings in comments.
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Mr. Knowledge
Nicole Myers
Dave Earley
