For your strategic and tactical use: "Lifespan (Half-Life) of Social Media Posts: Update for 2026." It provides data and insights on Instagram and 10 more platforms.

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#Instagram #IG #SocialMedia #SocialMediaResearch #InstagramResearch

📌 Pinterest Inc. references my research in an article on their business blog!

The full story including information on my “Lifespan (Half-Life) of Social Media Posts” research is here: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html

#Pinterest #Marketing #MMM #SocialMedia #SocialMediaResearch

“Marketing in the Metaverse” book references my “Lifespan (Half-Life) of Social Media Posts” research

- My article with details: https://scottgraffius.com/blog/files/marketing-in-the-metaverse-spotlights-graffius-research.html

- "Marketing in the Metaverse" book on Amazon: https://amzn.to/4dkf9Zl

#Marketing #Metaverse #SocialMedia #SocialMediaResearch

For your strategic and tactical use: "Lifespan (Half-Life) of Social Media Posts: Update for 2026." It provides data and insights on Facebook and 10 more platforms.

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#Facebook #SocialMedia #SocialMediaResearch #FacebookResearch

For your strategic and tactical use: "Lifespan (Half-Life) of Social Media Posts: Update for 2026." It provides data and insights on blogs and 10 more platforms.

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#Blogs #SocialMedia #SocialMediaResearch

Social media half-life — the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments) — is an advantageous objective metric ...

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#SocialMedia #SocialMediaHalfLife #SocialMediaResearch #DigitalMarketing

For your strategic and tactical use: "Lifespan (Half-Life) of Social Media Posts: Update for 2026." The visual summarizes data on YouTube. Select the link for details on it and 10 additional platforms.

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#SocialMediaResearch #YouTube #YouTubeResearch

The 2026 edition of my “Lifespan (Half-Life) of Social Media Posts” research ...

◾️ Scope (5.6 million posts analyzed)
◾️ Coverage (11 platforms)
◾️ Methodology (multi-source, data-driven)
◾️ Continuity (annual updates)
◾️ Value (actionable insights)

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#SocialMedia #SocialMediaResearch