Honored that my "Lifespan (Half-Life) of Social Media Posts" research has been used by École Polytechnique Fédérale de Lausanne, IEEE, Government of Canada, Pinterest Inc., Podcasting Strategy Show, Strategic Business Research, and many more. 2026 edition: https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html #SocialMedia #SocialMediaResearch

Pleased to share that "Strategic Business Research" cites my work. IEEE, Swiss Federal Institute of Technology, Pinterest Inc., PNAS, GoDaddy, and many more have also used my work.

🔍 https://scottgraffius.com/blog/files/strategic-business-research-journal-cites-work-of-scott-m-graffius.html

#Strategic #Business #Research #DigitalEngagement #SocialMediaResearch

Businesses, professional associations, government agencies, and universities leverage my work. I'm honored that the list includes the IEEE, the world’s largest technical professional organization dedicated to advancing tech for the benefit of humanity.

https://scottgraffius.com/blog/files/ieee-access-publication-features-scott-m-graffius-research-on-halflife-of-social-media.html

#IEEE #IEEEAccess #IEEEXplore #SocialMedia #SocialMediaResearch

📌 Pinterest Inc. references my work in an article on their business blog!

The full story — including information on my “Lifespan (Half-Life) of Social Media Posts” research — is here: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html

#Pinterest #Marketing #MMM #SMM #SocialMedia #SocialMediaResearch

Most engagement on social media posts (such as likes, comments, etc.) hit relatively soon after posting then fade to a long tail of attenuating interaction. This chart shows the typical pattern, and the details are here: https://scottgraffius.com/blog/files/deep-dive-on-engagement-pattern-for-social-media.html | #SocialMedia #SocialMediaResearch

A critical analysis of "Search Interest in Alleged COVID-19 Treatments During the Pandemic and the Impact of Mass News Media" scientific paper and its use of Scott M. Graffius' work

https://scottgraffius.com/blog/files/critical-analysis-of-covid19-media-coverage-study.html

#SocialMediaResearch #CriticalAnalysis #Harvard #NIH #USNA

For your strategic and tactical use: "Lifespan (Half-Life) of Social Media Posts: Update for 2026." It provides data and insights on Instagram and 10 more platforms.

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#Instagram #IG #SocialMedia #SocialMediaResearch #InstagramResearch

📌 Pinterest Inc. references my research in an article on their business blog!

The full story including information on my “Lifespan (Half-Life) of Social Media Posts” research is here: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html

#Pinterest #Marketing #MMM #SocialMedia #SocialMediaResearch

“Marketing in the Metaverse” book references my “Lifespan (Half-Life) of Social Media Posts” research

- My article with details: https://scottgraffius.com/blog/files/marketing-in-the-metaverse-spotlights-graffius-research.html

- "Marketing in the Metaverse" book on Amazon: https://amzn.to/4dkf9Zl

#Marketing #Metaverse #SocialMedia #SocialMediaResearch