Eight years ago, I first published my “Lifespan (Half-Life) of Social Media Posts” research. Because algorithms and other factors change over time, I regularly update it.

The visual highlights data from the 2026 edition of my work. Details at link ⤵️.

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#ContentDecay #ContentMarketing #DataDriven #DigitalMediaResearch #DigitalStrategy #EngagementMetrics #MediaStudies #OnlineEngagement #OnlineMedia #SEO #SMM #SocialMedia #SocialMediaAnalytics #SocialMediaResearch

A Rialtas na hÉireann (Government of Ireland) report features my "Lifespan (Half-Life) of Social Media Posts” research. Grateful for the recognition.

🔍 More: https://scottgraffius.com/blog/files/government-of-ireland-report-features-graffius-research.html

#SocialMedia #SocialMediaResearch #SocialMediaMarketing #DigitalMarketing #OnlineMedia

Spotlighting Pinterest from my "Lifespan (Half-Life) of Social Media Posts: Update for 2026" research

Access the full report for details on Pinterest and 10 additional platforms ⤵️

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#Pinterest #PinterestResearch #SocialMedia #SocialMediaResearch

Spotlighting LinkedIn from my "Lifespan (Half-Life) of Social Media Posts: Update for 2026" research

Access the full report for details on LinkedIn and 10 additional platforms ⤵️

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#LinkedIn #SocialMedia #SocialMediaResearch #LinkedInResearch

Developing a business? Don't miss "The Reality of Building a $100M Business in 2026" video podcast

Honored it references my "Lifespan (Half-Life) of Social Media Posts" research.

#Business #SocialMediaResearch
https://youtu.be/4uZVAO0jPrE?t=755

Spotlighting podcasts from my "Lifespan (Half-Life) of Social Media Posts: Update for 2026" research

Access the full report for details on podcasts and 10 more platforms:

https://doi.org/10.13140/RG.2.2.32407.43689

#Podcast #Podcasts #Podcasting #SocialMedia #SocialMediaResearch #PodcastMetrics #Metrics #Engagement #Analytics

BCG highlights my "Lifespan (Half-Life) of Social Media Posts" research

https://www.linkedin.com/pulse/media-executives-guide-ai-content-winning-new-audience-nathan-micon-v0odf/

#AudienceEngagement
#AudienceAttention
#BCG
#BostonConsultingGroup
#ContentDecay
#ContentLifespan
#ContentMarketing
#ContentStrategy
#DigitalMarketing
#HalfLifeOfContent
#Innovation
#LifespanOfSocialMediaPosts
#Media
#MediaExecutive
#MediaResearch
#SocialMedia
#SocialMediaAnalytics
#SocialMediaHalfLife
#SocialMediaMarketing
#SocialMediaResearch

Boston Consulting Group (BCG) referenced my "Lifespan (Half-Life) of Social Media" research in their "The Media Executive’s Guide to AI, Content, and Winning the New Audience" article on LinkedIn:

https://www.linkedin.com/pulse/media-executives-guide-ai-content-winning-new-audience-nathan-micon-v0odf

#BCG #Media #SocialMedia #SocialMediaResearch #AI #AudienceAttention #AudienceEngagement

"Lifespan (Half-Life) of Social Media Posts" research:

✅ Evidence-based
📊 Objective, multi-source data
🔍 5M+ posts analyzed
🔄 Continuity, updated yearly
🌐 Spans 11 platforms
📈 Tracks algorithm shifts
➕ More

🔗 https://doi.org/10.13140/RG.2.2.32407.43689

#SocialMedia #SocialMediaResearch

Spotlighting Instagram from my "Lifespan (Half-Life) of Social Media Posts: Update for 2026" research.

Access the full report for details on Instagram and 10 additional platforms:

https://doi.org/10.13140/RG.2.2.32407.43689

#Instagram #AudienceEngagement #ContentMarketing #SMM #SEO #SocialMedia #SocialMediaResearch