Eight years ago, I first published my “Lifespan (Half-Life) of Social Media Posts” research. Because algorithms and other factors change over time, I regularly update it.

The visual highlights data from the 2026 edition of my work. Details at link ⤵️.

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#ContentDecay #ContentMarketing #DataDriven #DigitalMediaResearch #DigitalStrategy #EngagementMetrics #MediaStudies #OnlineEngagement #OnlineMedia #SEO #SMM #SocialMedia #SocialMediaAnalytics #SocialMediaResearch

BCG highlights my "Lifespan (Half-Life) of Social Media Posts" research

https://www.linkedin.com/pulse/media-executives-guide-ai-content-winning-new-audience-nathan-micon-v0odf/

#AudienceEngagement
#AudienceAttention
#BCG
#BostonConsultingGroup
#ContentDecay
#ContentLifespan
#ContentMarketing
#ContentStrategy
#DigitalMarketing
#HalfLifeOfContent
#Innovation
#LifespanOfSocialMediaPosts
#Media
#MediaExecutive
#MediaResearch
#SocialMedia
#SocialMediaAnalytics
#SocialMediaHalfLife
#SocialMediaMarketing
#SocialMediaResearch

Content decay: What is it and how to deal with it
Have you ever noticed that once-popular blog post that used to light up your analytics dashboard now barely gets a peek? That slow drop in traffic, ranking, or engagement is what SEO pros call content decay and chances are, it’s sneaking up on your best-performing pages.

Website: https://ondigitals.com/content-decay-explained/
#ondigitals #contentdecay #seojargons #seoservices