BCG highlights my "Lifespan (Half-Life) of Social Media Posts" research

https://www.linkedin.com/pulse/media-executives-guide-ai-content-winning-new-audience-nathan-micon-v0odf/

#AudienceEngagement
#AudienceAttention
#BCG
#BostonConsultingGroup
#ContentDecay
#ContentLifespan
#ContentMarketing
#ContentStrategy
#DigitalMarketing
#HalfLifeOfContent
#Innovation
#LifespanOfSocialMediaPosts
#Media
#MediaExecutive
#MediaResearch
#SocialMedia
#SocialMediaAnalytics
#SocialMediaHalfLife
#SocialMediaMarketing
#SocialMediaResearch

Social media half-life — the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments) — is an advantageous objective metric ...

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#SocialMedia #SocialMediaHalfLife #SocialMediaResearch #DigitalMarketing

Social media half-life — the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments) — is an advantageous objective metric ...

https://scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-2026.html

#SocialMedia #SocialMediaHalfLife #SocialMediaResearch