PPC LandECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #DigitalMarketing #ConversionAPI #IABTechLab #MarketingStandards
ICYMI: Industry adopts programmatic curation standards after IAB framework gains traction: IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards. https://ppc.land/industry-adopts-programmatic-curation-standards-after-iab-framework-gains-traction/ #ProgrammaticAdvertising #IAB #DigitalMarketing #AdTech #MarketingStandards
ICYMI: Industry adopts programmatic curation standards after IAB framework gains traction: IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards. https://ppc.land/industry-adopts-programmatic-curation-standards-after-iab-framework-gains-traction/ #ProgrammaticAdvertising #IAB #AdTech #MarketingStandards #DigitalMarketing
Industry adopts programmatic curation standards after IAB framework gains traction: IAB Tech Lab's two-year-old curation framework sees renewed industry adoption as major platforms integrate standards. https://ppc.land/industry-adopts-programmatic-curation-standards-after-iab-framework-gains-traction/ #ProgrammaticAd #DigitalMarketing #AdTech #IAB #MarketingStandards
Alexander J. Stein(3/3) ... of course in spoken language nobody cared, and for decades, Germans & Austrians continued to use "Marmelade" for jam. Having been involved in the #MarketingStandards proposal is probably the most down-to-earth, popular & common-sensical work I did at the Commission ;-)
After #Brexit: Commission makes proposal to roll back UK-instigated regulatory overreach. If adopted, companies can again use normal #language in the sales designation of their products… (1/3) https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52023PC0201 | #MarketingStandards #Legislation #Marmelade #jam #marmalade