Alexander J. SteinApr 30, 2023
After #Brexit: Commission makes proposal to roll back UK-instigated regulatory overreach. If adopted, companies can again use normal #language in the sales designation of their products… (1/3) https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52023PC0201 | #MarketingStandards #Legislation #Marmelade #jam #marmalade
EUR-Lex - 52023PC0201 - EN - EUR-Lex

Show threadAlexander J. Stein
(2/3) In German, #Marmelade simply means #jam. Brits couldn't grasp that other #languages may use similar #words differently, and pushed thru EU #legislation banning any term like #marmalade from being used for non-citrus jams, even in other languages… https://kurier.at/europa/nach-brexit-oesterreichs-marmelade-darf-in-der-eu-wieder-marmelade-heissen/402419927
Nach Brexit: Österreichs Marmelade darf in der EU wieder Marmelade heißen

Die Briten hatten eine Regelung durchgeboxt, die Marmelade zur "Konfitüre" machte. Nun legt die Kommission neue Vorschläge vor.

kurier.at
Apr 30, 2023 at 4:35pmWeb
Show threadAlexander J. SteinApr 30, 2023
(3/3) ... of course in spoken language nobody cared, and for decades, Germans & Austrians continued to use "Marmelade" for jam. Having been involved in the #MarketingStandards proposal is probably the most down-to-earth, popular & common-sensical work I did at the Commission ;-)