ICYMI: Google restores the IP octet that powers B2B account targeting in AdSense: A new AdSense control lets publishers share the full IP address in bid requests, restoring the host-level precision behind firmographic B2B targeting, fraud detection and frequency capping. It is off by default. https://ppc.land/google-restores-the-ip-octet-that-powers-b2b-account-targeting-in-adsense/ #GoogleAds #AdSense #B2BMarketing #DigitalMarketing #IPTargeting

IP address targeting proves 87% inaccurate for household advertising: Study of 1 billion IP addresses reveals only 13% accuracy for household targeting, with data providers agreeing just 6.4% of the time on linkages. https://ppc.land/ip-address-targeting-proves-87-inaccurate-for-household-advertising/ #Advertising #DigitalMarketing #DataAccuracy #IPTargeting #MarketingResearch