Google researchers question advertising frequency orthodoxy in new analysis: Google marketing researchers challenge decades of frequency assumptions, arguing first advertising impact delivers greatest value and S-curves reflect measurement limitations. https://ppc.land/google-researchers-question-advertising-frequency-orthodoxy-in-new-analysis/ #Advertising #MarketingResearch #DigitalMarketing #AdFrequency #PPC

ICYMI: New YouTube monthly frequency targets differ from standard frequency capping: Analysis reveals key differences between YouTube's new monthly frequency targeting and traditional frequency caps in advertising. https://ppc.land/new-youtube-monthly-frequency-targets-differ-from-standard-frequency-capping/ #YouTubeAdvertising #DigitalMarketing #AdFrequency #MarketingStrategy #PPC