VarietyMar 27, 2025

Paramount Taps iSpot Technology to Measure Consumer Response to Ads
#Variety #News #ISpottv #MediaMeasurement #ParamountGlobal #Upfront

https://variety.com/2025/tv/news/paramount-ispot-measurement-advertising-outcomes-upfront-1236349376/

Paramount Taps iSpot Technology to Measure Consumer Response to Ads

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials

Variety
DeadlineApr 30, 2024

Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk
#News #ISpottv #NBCUniversal #NewFronts #Peacock #Roku #Streamingadvertising #TheTradeDesk

https://deadline.com/2024/04/roku-nbcuniversal-paris-olympics-ispot-the-trade-desk-1235899597/

Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk

Roku announced an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk.

Deadline
VarietyMar 21, 2024

TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
#Variety #News #ISpottv #Luminate #Nielsen #VideoAmp

https://variety.com/2024/tv/news/tv-ratings-measurement-nielsen-comscore-ispot-luminate-1235935485/

TV's Latest Epic Battle: Upstarts Fight Nielsen for Ratings Dominance

A cadre of upstart firms and investors are doing battle with Nielsen to dominate audience measurement data reporting for the streaming era.

Variety
VarietyMar 7, 2024

‘Oppenheimer’ Paid Most on National TV Ads Among 2024 Oscars Best Picture Nominees — While Three Films Spent $0
#Variety #News #ISpottv #Oppenheimer #Oscars

https://variety.com/2024/film/news/oscars-oppenheimer-national-tv-ad-spending-1235934099/

Oscars Best Picture TV Ad Spending: Oppenheimer Paid $25M+ on TV Ads

"Oppenheimer" led the field among 2024 Oscars best picture nominees in national TV ad spending, with $25.7 million over the past year, per iSpot.

Variety
DeadlineDec 7, 2023

As ‘Only Murders In The Building’ Nears Broadcast Run, New Analysis Of YouTube Viewing Shows Only 12% Overlap Between Hulu And ABC
#News #BroadcastTV #Hulu #ISpottv #OnlyMurdersintheBuilding #Streaming #TubularLabs

https://deadline.com/2023/12/only-murders-in-the-building-broadcast-tv-streaming-abc-hulu-disney-1235656861/

As 'Only Murders In The Building' Nears TV Run, Data Shows Minimal Hulu-ABC Overlap

EXCLUSIVE: In the latest sign of the industry’s changing times, Disney last week announced that Hulu original Only Murders in the Building would air on ABC in January. New data provided to De…

Deadline
VarietySep 26, 2023

Media Rating Council Grants Accreditation to iSpot Measurement Technology
#Variety #News #ISpottv #MediaMeasurement #MediaRatingCouncil

https://variety.com/2023/tv/news/media-rating-council-isport-accreditation-measurement-technology-1235735637/

Media Rating Council Grants Accreditation to iSpot Measurement Technology

The Media Rating Council has granted accreditation to measurement technology from iSpot, which is vying with Nielsen

Variety
VarietySep 20, 2023

Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival
#Variety #News #ISpottv #JointIndustryCommittee #MediaMeasurement #Nielsen

https://variety.com/2023/tv/news/comscore-videoamp-ispot-joint-industry-committee-measurment-nielsen-1235728367/

Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium

The nation’s TV networks are picking their own measurement team. The U.S. Joint Industry Committee, a group backed by Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discove…

Variety
DeadlineSep 13, 2023

Kristin Dolan’s TV Analytics Firm 605 Acquired By Leading Ad Tracker iSpot
#Advertising #BreakingNews #CorporateAffairs #MergersandAcquisitions #Ratings #605 #ISpottv #KristinDolan #Measurement #Mergersandacquisitions #TVAdvertising #TVRatings

https://deadline.com/2023/09/kristin-dolan-tv-analytics-firm-605-acquired-by-ispot-advertising-1235544570/

Kristin Dolan's TV Analytics Firm 605 Acquired By Leading Ad Tracker iSpot

TV analytics firm 605 has been acquired by leading ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became…

Deadline
VarietySep 13, 2023

iSpot Buys 605 in Bid for TV-Measurement Market Edge
#Variety #News #605 #ISpottv #KristinDolan #MediaMeasurement

https://variety.com/2023/tv/news/ispot-buys-605-tv-ratings-measurement-1235721297/

iSpot Buys 605 in Bid for TV-Measurement Market Edge

In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstick iSpot.tv, one of a number of ad-tech upstarts vying to challenge Nielsen in the tabulation…

Variety