Media Rating Council issues draft standards for digital ad auction transparency: Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels. https://ppc.land/media-rating-council-issues-draft-standards-for-digital-ad-auction-transparency/ #DigitalAdvertising #AdTransparency #MediaRatingCouncil #AdStandards #DigitalMarketing

MRC restricts property-level ad verification from brand safety claims: After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis. https://ppc.land/mrc-restricts-property-level-ad-verification-from-brand-safety-claims/ #BrandSafety #Advertising #MediaRatingCouncil #DigitalMarketing #AdVerification

MRC opens public comment for out-of-home audience measurement standards phase 2: Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization. https://ppc.land/mrc-opens-public-comment-for-out-of-home-audience-measurement-standards-phase-2/ #OutOfHomeAdvertising #AudienceMeasurement #MediaRatingCouncil #Standardization #Marketing