TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance#Variety #News #ISpottv #Luminate #Nielsen #VideoAmp
https://variety.com/2024/tv/news/tv-ratings-measurement-nielsen-comscore-ispot-luminate-1235935485/
A cadre of upstart firms and investors are doing battle with Nielsen to dominate audience measurement data reporting for the streaming era.
Variety