PPC LandFYI: Drowning in data: why U.S. advertisers can't trust their own measurement: CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps. https://ppc.land/drowning-in-data-why-u-s-advertisers-cant-trust-their-own-measurement/ #DigitalMarketing #Advertising #MarketingStrategy #DataAnalytics #Measurement
Luís RijoFYI: Drowning in data: why U.S. advertisers can't trust their own measurement https://ppc.land/drowning-in-data-why-u-s-advertisers-cant-trust-their-own-measurement/?utm_source=dlvr.it&utm_medium=mastodon #DigitalMarketing #Advertising #MarketingStrategy #DataAnalytics #Measurement
ICYMI: Drowning in data: why U.S. advertisers can't trust their own measurement: CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps. https://ppc.land/drowning-in-data-why-u-s-advertisers-cant-trust-their-own-measurement/ #Advertising #Measurement #Marketing #DataAnalytics #CrossPlatform
ICYMI: Drowning in data: why U.S. advertisers can't trust their own measurement https://ppc.land/drowning-in-data-why-u-s-advertisers-cant-trust-their-own-measurement/?utm_source=dlvr.it&utm_medium=mastodon #Advertising #Measurement #Marketing #DataAnalytics #CrossPlatform
PhilosophicsI discuss physics through the lens of a Procrustean bed.
https://open.substack.com/pub/brywillis634737/p/the-procrustean-universe?r=pvxh5&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
#philosophy #physics #language #perception #classics #blog #podcast #measurement #order #truth #paradox #legibility #administration
ICYMI: AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. https://ppc.land/audienceproject-brings-independent-cross-media-measurement-to-poland/ #CrossMedia #AdTech #Measurement #DigitalMarketing #Poland
AudienceProject brings independent cross-media measurement to Poland
AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.
ICYMI: AudienceProject brings independent cross-media measurement to Poland https://ppc.land/audienceproject-brings-independent-cross-media-measurement-to-poland/?utm_source=dlvr.it&utm_medium=mastodon #CrossMedia #AdTech #Measurement #DigitalMarketing #Poland
AudienceProject brings independent cross-media measurement to Poland
AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.
Su_G@That_Damn_Frank
Oh yes, “a keg of regime change…” - this is
definitely how regime change should be measured: in kegs. (Kegsworth take note)
AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. https://ppc.land/audienceproject-brings-independent-cross-media-measurement-to-poland/ #AudienceProject #CrossMedia #Measurement #Poland #DigitalMarketing
AudienceProject brings independent cross-media measurement to Poland
AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.
AudienceProject brings independent cross-media measurement to Poland https://ppc.land/audienceproject-brings-independent-cross-media-measurement-to-poland/?utm_source=dlvr.it&utm_medium=mastodon #AudienceProject #CrossMedia #Measurement #Poland #DigitalMarketing
AudienceProject brings independent cross-media measurement to Poland
AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.