ICYMI: The Trade Desk's Q2 Kokai updates: AI controls, CTV pause ads, Deal Desk: The Trade Desk Q2 2026 Kokai release adds AI optimisation controls, CTV pause ads, Sincera inventory signals, Deal Desk upgrades, and omnichannel insights. https://ppc.land/the-trade-desks-q2-kokai-updates-ai-controls-ctv-pause-ads-deal-desk/ #TheTradeDesk #AIOptimization #CTVAds #DigitalMarketing #Omnichannel

FYI: Amazon tightens its grip as programmatic identity enters a new era: Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves. https://ppc.land/amazon-tightens-its-grip-as-programmatic-identity-enters-a-new-era/ #Amazon #ProgrammaticAdvertising #AdTech #TheTradeDesk #IdentityManagement

Amazon tightens its grip as programmatic identity enters a new era: Amazon billing, pricing, and fee changes collide with The Trade Desk identity overhaul and dentsu's leadership reset in the week's most consequential ad industry moves. https://ppc.land/amazon-tightens-its-grip-as-programmatic-identity-enters-a-new-era/ #Amazon #ProgrammaticAdvertising #DigitalMarketing #AdTech #TheTradeDesk

Seven independent agencies earn The Trade Desk's second Premier Partner class: The Trade Desk named seven independent agencies to its second Premier Partner class on April 3, 2026, through role-based Edge Academy certification paths. https://ppc.land/seven-independent-agencies-earn-the-trade-desks-second-premier-partner-class/ #TheTradeDesk #PremierPartner #DigitalMarketing #AdTechnology #MarketingAgencies

ICYMI: The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #ProgrammaticAdvertising #DigitalMarketing #AdTech #CampaignManagement

The Trade Desk tests Claude for campaign creation: The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying. https://ppc.land/the-trade-desk-tests-claude-for-campaign-creation/ #TheTradeDesk #AdTech #ProgrammaticAdvertising #MarketingInnovation #CampaignManagement

FYI: ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure: ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week. https://ppc.land/chatgpt-ads-netflix-capi-and-the-trade-desk-under-pressure/ #ChatGPT #Netflix #DigitalMarketing #AdTech #TheTradeDesk

ChatGPT ads, Netflix CAPI, and The Trade Desk under pressure: ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week. https://ppc.land/chatgpt-ads-netflix-capi-and-the-trade-desk-under-pressure/ #ChatGPT #Netflix #AdTech #DigitalMarketing #TheTradeDesk

FYI: The Trade Desk opens its ecosystem to everyone with OpenTTD: The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet. https://ppc.land/the-trade-desk-opens-its-ecosystem-to-everyone-with-openttd/ #TheTradeDesk #OpenTTD #AdTech #ProgrammaticAdvertising #DigitalMarketing

FYI: AudienceProject and The Trade Desk unite on CTV measurement across Europe: AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe. https://ppc.land/audienceproject-and-the-trade-desk-unite-on-ctv-measurement-across-europe/ #AudienceProject #TheTradeDesk #CTV #DigitalMarketing #AudienceMeasurement