Mastodawn

VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool
#Variety #News #MediaMeasurement #Ncm #SiriusXm #VideoAmp

Variety

VideoAmp’s Jenny Wall Talks Challenging Nielsen and What It Takes to Measure Modern TV Audiences

VideoAmp’s Jenny Wall Talks Challenging Nielsen and What It Takes to Measure Modern TV Audiences
#Variety #News #JennyWall #StrictlyBusiness #VideoAmp

VideoAmp is one of the leading “alternative” currencies looking to challenge Nielsen’s dominance over TV audience measurement in the U.S.

Variety

VideoAmp Names Jon Steinlauf to Board of Directors

VideoAmp Names Jon Steinlauf to Board of Directors
#Variety #News #JonSteinlauf #MediaMeasurement #VideoAmp

Variety

VideoAmp and Warner Bros. Discovery sign multi-year measurement deal: Advanced data clean room technology delivers 3.2x more targetable IDs compared to traditional methods. https://ppc.land/videoamp-and-warner-bros-discovery-sign-multi-year-measurement-deal/ #VideoAmp #WarnerBros #DataAnalytics #MediaMeasurement #AdvancedTechnology

Advanced data clean room technology delivers 3.2x more targetable IDs compared to traditional methods.

PPC Land

Peter Liguori, a veteran TV executive, has been named CEO of media measurement firm VideoAmp

Variety

Former Fox and Discovery Executive Peter Liguori Named CEO of VideoAmp
#Business #BusinessNews #Advertising #Videoamp

Liguori had been executive chairman of the measurement firm, and a board member.

The Hollywood Reporter

Peter Liguori, a veteran TV executive, has been named CEO of media measurement firm VideoAmp

Variety

Peter Liguori Named CEO of VideoAmp