Content, Context, and Human Expression
CEO of Alphabet and Google, Sundar Pichai says that his vision of artificial intelligence is that "anyone will be able to create content" in an interview with the BBC.
Google is spending over $90 billion on AI research and development this calendar year. The yearly total investment in AI development for 2025 is over 1 trillion dollars in the US alone, according to Pichai.
AI generated content does not emerge from human creativity and experience in the same sense that human generated expression does. Indeed, human creative expression is not "content."
Human expression is pivoted on context. Connection to other people, the experience of nature, the currents, and the forms of society are all human dependent. But these become references in AI generated material. In turn, AI interrupts chains of understanding, and the generated "content" fast becomes parts of human memory and understanding.
We are changing reality with AI. Not representing it. This has happened countless times in history with Art, Science. Technology and Literature. But in the past, these changes emerged from continuous human development. The products of AI are mirroring human attributes, not representing them. AI is a rupture that has emerged from technology, and it is now spreading to all elements of human experience because it is a language based system.
I believe a new humanist current is required in the world today to contextualise AI. Looking back to the impact of industrialisation could provide us with inspiration regarding the dehumanising aspects of AI.
Here is the full interview with Sundar Pichai. It is a chilling vision of techo essentialism, operating under a regime of machine generated knowledge and culture for profit:
https://www.bbc.com/audio/play/w3ct6s7l
#AI #Culture #HumanDevelopment #Language