PPC LandNIQ and Adsquare make real CPG purchase data available for programmatic ads: NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns. https://ppc.land/niq-and-adsquare-make-real-cpg-purchase-data-available-for-programmatic-ads/ #CPG #ProgrammaticAds #DigitalMarketing #AdTech #DOOH
FYI: JCDecaux's record cash flow hides a digital advertising arms race: JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m. https://ppc.land/jcdecauxs-record-cash-flow-hides-a-digital-advertising-arms-race/ #DigitalAdvertising #DOOH #ProgrammaticAdvertising #CashFlow #MarketingTrends
ICYMI: JCDecaux's record cash flow hides a digital advertising arms race: JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m. https://ppc.land/jcdecauxs-record-cash-flow-hides-a-digital-advertising-arms-race/ #DigitalAdvertising #JCDecaux #ProgrammaticAdvertising #DOOH #CashFlow
FYI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #Advertising #OutOfHome #DigitalMarketing #DOOH #AdSpend
FYI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #Marketing #DigitalOutOfHome #DOOH #ProgrammaticAdvertising #VIOOH
Grow More Media Truck“How much does mobile billboard advertising cost in Canada?”
We finally answered it.
From Toronto to Vancouver, pricing can vary depending on campaign hours, routes, and fleet deployment.
So we put together a simple guide explaining what brands should expect when planning a mobile LED billboard campaign in Canada.
👉 Read the blog:
https://growmoretechgroup.com/mobile-billboard-advertising-cost-canada/
Planning a campaign soon?
Let’s talk.
📞 437-979-4769
#MobileLEDTruck #DOOH #OutdoorAdvertisingCanada #GrowMore #ImpressionsThatMatter
ICYMI: US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHomeAdvertising #DigitalMarketing #AdvertisingTrends #DOOH #MarketingStatistics
ICYMI: VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #VIOOH #OUTFRONT #DOOH #ProgrammaticAdvertising #DigitalScreens
VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market: VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market. https://ppc.land/viooh-and-outfront-just-unlocked-a-quarter-of-the-us-dooh-market/ #DigitalAdvertising #DOOH #ProgrammaticAdvertising #MarketingInnovation #OutfrontMedia
US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown: US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth. https://ppc.land/us-out-of-home-ad-spend-hits-4b-in-2026-but-digital-screens-face-a-slowdown/ #OutOfHome #AdSpend #DigitalAdvertising #DOOH #MarketingTrends