FYI: DIRECTV turned Upfront Week into a live ad for itself - starting on the plane: DIRECTV Advertising launched a multi-channel DOOH campaign on May 11, 2026, turning Upfront Week in New York into a live demo of its converged TV platform. https://ppc.land/directv-turned-upfront-week-into-a-live-ad-for-itself-starting-on-the-plane/ #DIRECTV #UpfrontWeek #DOOH #Advertising #MarketingCampaign