If your growth plan banks on content marketing being cheap, your CFO is about to have a very bad quarter. Your board won't be kind about it.
#ContentMarketing #B2BMarketing #GrowthStrategy #InboundMarketing #SEO #MarketingBudget #Media #Editorial #DemandGeneration #PaidVsOrganic (6/6)
ICYMI: Google tightens Demand Gen and Discovery ad serving for sensitive categories: Google clarified on June 3 how Demand Gen and Discovery campaigns handle sensitive interest categories and restricted targeting in personalized advertising.
https://ppc.land/google-tightens-demand-gen-and-discovery-ad-serving-for-sensitive-categories/ #GoogleAds #DigitalMarketing #DemandGeneration #Advertising #MarketingStrategy
Google tightens Demand Gen and Discovery ad serving for sensitive categories
Google clarified on June 3 how Demand Gen and Discovery campaigns handle sensitive interest categories and restricted targeting in personalized advertising.
ICYMI: The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.
https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #Ecommerce #ROAS #DigitalMarketing #DemandGeneration
The Google channel mix secret that doubled ROAS for 25 ecommerce brands
Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.
The Google channel mix secret that doubled ROAS for 25 ecommerce brands: Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.
https://ppc.land/the-google-channel-mix-secret-that-doubled-roas-for-25-ecommerce-brands/ #GoogleAds #ROAS #Ecommerce #MarketingStrategy #DemandGenerationThe Google channel mix secret that doubled ROAS for 25 ecommerce brands
Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.
How digital has fundamentally changed the role of
#advertising agencies because it fundamentally changed the role of
#consumers. Thoughts on demand:
https://www.martinbihl.com/business-thinking/demand-generation #demandgeneration #leadgeneration #marketingHow digital has fundamentally changed the role of
#advertising agencies because it fundamentally changed the role of
#consumers. Thoughts on demand:
https://www.martinbihl.com/business-thinking/demand-generation #demandgeneration #leadgeneration #marketingFYI: Google to enforce $5 minimum daily budget on Demand Gen campaigns from April: Google Ads API will enforce a $5 minimum daily budget for Demand Gen campaigns starting April 1, 2026, affecting how developers handle campaign creation and edits.
https://ppc.land/google-to-enforce-5-minimum-daily-budget-on-demand-gen-campaigns-from-april/ #GoogleAds #DigitalMarketing #AdsAPI #DemandGeneration #MarketingTrends
Google to enforce $5 minimum daily budget on Demand Gen campaigns from April
Google Ads API will enforce a $5 minimum daily budget for Demand Gen campaigns starting April 1, 2026, affecting how developers handle campaign creation and edits.
Google quietly strips Lookalike's hard targeting control in Demand Gen: Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
https://ppc.land/google-quietly-strips-lookalikes-hard-targeting-control-in-demand-gen/ #GoogleAds #DigitalMarketing #Advertising #DemandGeneration #LookalikeAudiences
Google quietly strips Lookalike's hard targeting control in Demand Gen
Starting March 2026, Google Ads converts Lookalike segments in Demand Gen from strict targeting constraints to audience suggestions, reshaping advertiser control over audience boundaries.
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Martin Bihl