Mastodawn

martechcubejohn 1d ago

Marketing Mix Modeling and the Next Wave of ROI Optimization

#MarketingMixModeling #ROIOptimization #martech #martechnews #martecharticles #martechinterview

martechcubejohn 4d ago

7 Ways to Skyrocket Your Social Media Engagement Strategy

#SocialMediaEngagement #BrandStrategy #martech #martechnews #martecharticles #martechinterview

martechcubejohn 5d ago

B2B Buying Group Strategies vs Lead Gen in 2026

#B2BStrategies #LeadGeneration #martech #martechnews #martecharticles #martechinterview

PPC Land 5d ago

ICYMI: Google Tag Manager in 2026: far more complex than most marketers think: Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation. https://ppc.land/google-tag-manager-in-2026-far-more-complex-than-most-marketers-think/ #GoogleTagManager #DigitalMarketing #MarTech #TagManagement #DataCompliance

Google Tag Manager in 2026: far more complex than most marketers think

Google Tag Manager in 2026 goes far beyond installing tags - it spans server-side triggers, consent compliance, API connectivity, and performance automation.

PPC Land

Blocks Edit May 1

Using Javascript frameworks to build a modern, performant website is overkill that results in slower load times, janky layouts, and constant bugs. And you’re stuck with bloated code, rigid design, and a bunch of maintenance work.

https://blocksedit.com/content-code/frameworks-technical-debt/

#webdesign #webdev #martech

The website complexity trap

The technical debt of depending on frameworks and tooling for HTML and CSS

Blocks Edit

PPC Land May 1

FYI: Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ: Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them. https://ppc.land/magnite-expands-ai-buyer-agent-and-springserve-mediation-with-disney-and-miq/ #AI #DigitalMarketing #Advertising #MarTech #MediaBuying

Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ

Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.

PPC Land

PPC Land Apr 28

FYI: Taboola launches Realize+, an agentic AI system for the open web: Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration. https://ppc.land/taboola-launches-realize-an-agentic-ai-system-for-the-open-web/ #Taboola #AI #ArtificialIntelligence #DigitalMarketing #MarTech

Taboola launches Realize+, an agentic AI system for the open web

Taboola launched Realize+ on April 23, an agentic AI system automating open web performance campaigns beyond search and social, with Claude Skills integration.

PPC Land

martechcubejohn Apr 28

Individualized Messaging Strategies for Web and Email Marketing

#IndividualizedMessaging #EmailMarketing #martech #martechnews #martecharticles #martechinterview

PPC Land Apr 28

Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ: Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them. https://ppc.land/magnite-expands-ai-buyer-agent-and-springserve-mediation-with-disney-and-miq/ #AI #Advertising #DigitalMarketing #MarTech #Programmatic

Magnite expands AI buyer agent and SpringServe mediation with Disney and MiQ

Magnite today unveiled a buyer agent and SpringServe AI mediation tools, with Disney Advertising, Kepler, MiQ, and Spectrum Reach among the first to test them.

PPC Land

Club GLOBALS Apr 27

Found a new Member at #POSSIBLE2026. He’s a bit bird-brained🦩

Tell us who you’re looking to meet in tech this #AdTechWeek.👇

Mario and Nicolás are on the ground 📍
Shoot them a PM or just follow the green glasses 💚

#ClubGLOBALS #MiamiTech #MarTech #adtech