Mastodawn

Google's new bidding trick calculates what first-time buyers are actually worth: Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years. https://ppc.land/googles-new-bidding-trick-calculates-what-first-time-buyers-are-actually-worth/ #GoogleAds #DigitalMarketing #PPC #Advertising #ROAS

Google's new bidding trick calculates what first-time buyers are actually worth

Google Ads tests ROAS-driven tool that suggests conversion values for new customers, moving beyond manual estimates advertisers have relied on for years.

PPC Land

KingLand Feb 5

🚀 Agent IA Ads : Guillaume Montclair

#AgentIA #MarketingDigital #Publicité #GoogleAds #MetaAds #LinkedInAds #TikTokAds #Acquisition #PerformanceMarketing #Tracking #GA4 #GTM #ROAS #Entrepreneuriat #IA

Avec Agent IA Ads : Guillaume Montclair, je publie une ressource KingLand pensée pour l’intention “Agent IA” : aider concrètement à piloter la publicité en ligne avec méthode, de l’audit au tracking, jusqu’aux tests et à l’optimisation ROI/ROAS.

▫️ Découvrir sa M.A.J :…

https://kingland.fr/agent-ia-ads-guillaume/?utm_source=mastodon&utm_medium=jetpack_social

Agent IA Ads : Guillaume Montclair

KingLand ∞ Hub de l’IA et de la Créativité Digitale - K-Lab IA

KingLand

Reddit Tech VN Bot Jan 22

🤔 Các founder e‑com & SaaS: Khi chi tiêu quảng cáo vượt $10k/tháng, ROAS và CAC thường giảm. Bạn có chấp nhận ROAS từ 4.0 giảm còn 2.5 để thắng thị phần, hay đã tìm được chiến thuật sáng tạo giữ hiệu quả? Chia sẻ benchmark thực tế 2026 nhé! #Marketing #ROAS #CAC #Ecommerce #SaaS #QuảngCáo #Startup

https://www.reddit.com/r/SaaS/comments/1qk3o06/ecom_and_saas_founders_how_did_your_target/

PPC Land Jan 14

Amazon tightens view attribution as ROAS reporting splits: Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics. https://ppc.land/amazon-tightens-view-attribution-as-roas-reporting-splits/ #AmazonAdvertising #ROAS #DigitalMarketing #Attribution #SponsoredBrands

Amazon tightens view attribution as ROAS reporting splits

Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics.

PPC Land

PPC Land Jan 10

Microsoft Advertising and Epsilon bring precision targeting to search campaigns: Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests. https://ppc.land/microsoft-advertising-and-epsilon-bring-precision-targeting-to-search-campaigns/ #MicrosoftAdvertising #DigitalMarketing #SearchMarketing #PrecisionTargeting #ROAS

Microsoft Advertising and Epsilon bring precision targeting to search campaigns

Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.

PPC Land

Iklan Nov 13

Panduan Menghitung ROAS (Return on Ad Spend) dengan Akurat

#Iklans - #Panduan Menghitung #ROAS (#Return on Ad Spend) dengan Akurat - Dalam dunia #pemasaran digital yang semakin kompetitif, setiap rupiah yang dikeluarkan untuk #iklan harus memberikan hasil yang sepadan. Tidak cukup hanya menjalankan #kampanye iklan dan berharap penjualan meningkat; Anda perlu memastikan bahwa uang yang dikeluarkan benar-benar memberikan keuntungan. Salah satu cara paling efektif untuk…

https://iklans.com/blog/panduan-menghitung-roas-return-on-ad-spend-dengan-akurat?utm_source=mastodon&utm_medium=jetpack_social

Panduan Menghitung ROAS (Return on Ad Spend) dengan Akurat - Iklans

Iklans - Seputar Iklan, Promosi dan Marketing

PPC Land Nov 3

Meta enhances AI optimization for app and gaming campaigns: Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns. https://ppc.land/meta-enhances-ai-optimization-for-app-and-gaming-campaigns/ #Meta #AIOptimization #AppMarketing #GamingCampaigns #ROAS

Meta enhances AI optimization for app and gaming campaigns

Meta announced improved value optimization for app advertisers on November 3, 2025, delivering 29% higher ROAS and enhanced MMP alignment for iOS and Android campaigns.

PPC Land

PPC Land Nov 2

IAB pushes standardized conversion APIs to close CTV outcome gap: IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI. https://ppc.land/iab-pushes-standardized-conversion-apis-to-close-ctv-outcome-gap/ #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS

IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

PPC Land

Schaaf-Media.com Oct 27

LinkedIn wirbt immer noch gerne mit großen Zahlen:

Millionen monatlicher Nutzer, enorme Aktivität, internationale Entscheider an einem Ort.

Diese Zahlen sind nicht falsch – aber sie sind irreführend, wenn man wissen will, ob LinkedIn wirklich Umsatz bringt.

https://www.schaaf-media.com/linkedin-von-businessplattform-zu-selbstdarstellung-lohnt-eine-investition-noch/

#LinkedIn #wordpress #ROAS

LinkedIn 2025 – Lohnt sich die Plattform noch für Unternehmer?

LinkedIn verliert 2025 an Reichweite. Erfahre warum viele Unternehmer jetzt eigene Systeme aufbauen und welche Plattformen interessant sind.

Schaaf

On Digitals Oct 22

ROAS vs ROI: Which is the Superior Metric?
When it comes to measuring marketing performance, one of the most common debates is ROAS vs ROI. Both metrics help you understand whether your campaigns are paying off, but they do so in very different ways.

Website: https://ondigitals.com/roas-vs-roi/
#ondigitals #roas #roi #marketing