What’s that thing, when you see a bunch of the same #marketing, all delivering on the same strategy, but in different media and different iterations? Why I think the #advertisingcampaign shouldn’t be as dead as others do. https://www.martinbihl.com/business-thinking/campaigns-marketing

There are a lot of cannabis brands. A. Lot. Picking 4 to highlight was very difficult but I think they are each emblematic of approaches to the unique challenges of the category. https://www.mmm-online.com/home/channel/features/4-cannabis-brands-navigating-a-fascinating-business/ #cannabis #cannabismarketing #cannabisbusiness #advertising #marketing

A story about a client agreeing with me & calling me a genius and me telling him he’s wrong. Well, part-wrong. Some thoughts on branding: www.martinbihl.com/business-thinking/some-thoughts-on-branding #advertising #branding #marketing #standupcomedy