PPC Land12h ago
FYI: EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. https://ppc.land/edo-launches-ad-engage-optimize-to-cut-wasted-tv-ad-spend/ #AdTech #DigitalMarketing #CTV #Advertising #AI
EDO launches Ad EnGage Optimize to cut wasted TV ad spend

EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets.

PPC Land
CBC Top Stories2d ago
3rd time's a charm? Big Brother Canada set for TV return
Get ready for a new round of evictions: Big Brother Canada is back for a third time, with a new run slated to debut on CTV and Crave.
https://www.cbc.ca/news/entertainment/big-brother-canada-revival-9.7224978?cmp=rss
CBC Arts Enterainment2d ago
3rd time's a charm? Big Brother Canada set for TV return
Get ready for a new round of evictions: Big Brother Canada is back for a third time, with a new run slated to debut on CTV and Crave.
https://www.cbc.ca/news/entertainment/big-brother-canada-revival-9.7224978?cmp=rss
PPC Land3d ago
FYI: Google changes how it counts viewers, leads and data in 48 hours: Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major account security flaw. https://ppc.land/google-changes-how-it-counts-viewers-leads-and-data-in-48-hours/ #Google #CTV #DigitalMarketing #Advertising #DataAnalytics
Google changes how it counts viewers, leads and data in 48 hours

Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major account security flaw.

PPC Land
Follow GOLF3d ago
https://www.fogolf.com/1278590/the-memorial-tournaments-impact-on-dublin/ The Memorial Tournament’s impact on Dublin #APPSports #APPTopStories #ctv #Golf #GolfNews #news #OHIO #OhioWhatYouNeedToKnow #sports #TaylorBruck #TopStories #Vod
PPC Land3d ago
EDO launches Ad EnGage Optimize to cut wasted TV ad spend: EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets. https://ppc.land/edo-launches-ad-engage-optimize-to-cut-wasted-tv-ad-spend/ #DigitalMarketing #AdTech #CTV #Advertising #AI
EDO launches Ad EnGage Optimize to cut wasted TV ad spend

EDO's Ad EnGage Optimize applies vertical AI to CTV frequency caps, creative rotation, and audience targeting in-flight, reclaiming up to 24% of ad budgets.

PPC Land
Shannon Meilak - Advocate5d ago

Be sure to catch Laneway on CTV+ tonight at 6pm.

On tonight's program, we speak to Lukas Mainkeys from A Fair Cut and Australian flotilla activist Surya McEwan. Plus catch up on the latest in Canberra with Noah Secomb.

Stream anytime on CTV+ at ctvplus.org.au

#independentnews #communitynews #ctv+ #laneway #communitytelevision

PPC Land6d ago
Google changes how it counts viewers, leads and data in 48 hours: Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major account security flaw. https://ppc.land/google-changes-how-it-counts-viewers-leads-and-data-in-48-hours/ #GoogleUpdates #CTV #AdTech #DigitalMarketing #DataPrivacy
Google changes how it counts viewers, leads and data in 48 hours

Google rewrites CTV reach metrics, IP address data, and lead tracking this week, while X ad spend recovers and Meta AI surfaces a major account security flaw.

PPC Land
PPC Land6d ago
ICYMI: AudienceProject lands Italy's first Omnicom deal for cross-media measurement: AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers. https://ppc.land/audienceproject-lands-italys-first-omnicom-deal-for-cross-media-measurement/ #AudienceProject #Omnicom #CrossMedia #DigitalMarketing #CTV
AudienceProject lands Italy's first Omnicom deal for cross-media measurement

AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers.

PPC Land
PPC Land6d ago
ICYMI: US programmatic CPMs jump 34% YoY as display surges and CTV stalls: DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth. https://ppc.land/us-programmatic-cpms-jump-34-yoy-as-display-surges-and-ctv-stalls/ #ProgrammaticMarketing #CPM #DisplayAdvertising #VideoMarketing #CTV
US programmatic CPMs jump 34% YoY as display surges and CTV stalls

DataBeat's May 2026 US programmatic report shows overall CPMs up 34% YoY, display rising 24%, video recovering, and CTV falling 25.8% amid supply growth.

PPC Land