ICYMI: Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video.
https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #VideoAdvertising #SocialMedia #CTV #AdSpend
Ireland crossed €1bn in digital ads - video now 39% of all spend
Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video.
Ireland crossed €1bn in digital ads - video now 39% of all spend: Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video.
https://ppc.land/ireland-crossed-eur1bn-in-digital-ads-video-now-39-of-all-spend/ #DigitalMarketing #Advertising #VideoMarketing #SocialMedia #CTVIreland crossed €1bn in digital ads - video now 39% of all spend
Irish digital ad spend reached €1.146bn in 2025, growing 8% year-on-year, with video up 14%, social climbing to €576m, and CTV at 58% of publisher video.
FYI: Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs: Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
https://ppc.land/microsoft-monetize-fuses-linkedin-profile-data-into-ctv-via-three-dsps/ #MicrosoftMonetize #LinkedIn #CTV #DigitalAdvertising #DSP
Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
FYI: Gracenote: missing show data is costing CTV billions in linear TV ad budgets: Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.
https://ppc.land/gracenote-missing-show-data-is-costing-ctv-billions-in-linear-tv-ad-budgets/ #CTV #AdBudgets #LinearTV #MediaProfessionals #Advertising
Gracenote: missing show data is costing CTV billions in linear TV ad budgets
Gracenote surveys 500 U.S. media professionals and finds missing show-level data prevents CTV budget growth, with 86% of planners ready to shift linear dollars.
FYI: YouTube wants your CTV remote to become a checkout button: YouTube Brandcast 2026 added two-click CTV checkout via Google Pay, AI-driven Custom Sponsorships, plus Costco and Dollar General data in Display & Video 360.
https://ppc.land/youtube-wants-your-ctv-remote-to-become-a-checkout-button/ #YouTube #CTV #GooglePay #eCommerce #Brandcast2026
YouTube wants your CTV remote to become a checkout button
YouTube Brandcast 2026 added two-click CTV checkout via Google Pay, AI-driven Custom Sponsorships, plus Costco and Dollar General data in Display & Video 360.
FYI: Nexxen's CTV home screen bet is paying off - Q1 2026 results: Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift.
https://ppc.land/nexxens-ctv-home-screen-bet-is-paying-off-q1-2026-results/ #Nexxen #CTV #ProgrammaticAdvertising #MediaBuyers #DigitalMarketing
Nexxen's CTV home screen bet is paying off - Q1 2026 results
Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift.
Country singer Corb Lund revisits past tunes in upcoming 'Bottom of the Deck' Tour
FYI: CTV fraud schemes up 140% as AI arms both sides of the fight: DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
https://ppc.land/ctv-fraud-schemes-up-140-as-ai-arms-both-sides-of-the-fight/ #CTV #FraudPrevention #AdTech #DigitalAdvertising #AI
CTV fraud schemes up 140% as AI arms both sides of the fight
DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
ICYMI: Microsoft Monetize fuses LinkedIn profile data into CTV via three DSPs: Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
https://ppc.land/microsoft-monetize-fuses-linkedin-profile-data-into-ctv-via-three-dsps/ #Microsoft #Monetize #LinkedIn #CTV #DSPMicrosoft Monetize fuses LinkedIn profile data into CTV via three DSPs
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
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