ICYMI: Perion's Outmax AI agent turns audited numbers into an adtech case study: Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate. https://ppc.land/perions-outmax-ai-agent-turns-audited-numbers-into-an-adtech-case-study/ #AdTech #AI #DigitalMarketing #CTV #MarketingStrategy

Major AI data centre coming to Saskatchewan | CTV Your Morning Saskatchewan, Mar. 17, 2026 https://www.bocvip.com/1254960/major-ai-data-centre-coming-to-saskatchewan-ctv-your-morning-saskatchewan-mar-17-2026/ #BreakingNews #CanadaNews #CanadianNews #CTV #CTVNationalNews #CTVNews #CTVNewsCanada #gas #LatestNews #LocalNews #Mining #news #NewsInCanada #NewsToday #NorthTransgas #oil

ICYMI: YouTube is about to own the Oscars, and that changes everything for ad buyers: YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles. https://ppc.land/youtube-is-about-to-own-the-oscars-and-that-changes-everything-for-ad-buyers/ #YouTube #Oscars #Advertising #CTV #MediaBuying

Perion's Outmax AI agent turns audited numbers into an adtech case study: Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate. https://ppc.land/perions-outmax-ai-agent-turns-audited-numbers-into-an-adtech-case-study/ #AdTech #AI #CTV #MarketingStrategy #DigitalMarketing

FYI: CTV's conversion gap: why advertisers still can't close the loop on the big screen: IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026. https://ppc.land/ctvs-conversion-gap-why-advertisers-still-cant-close-the-loop-on-the-big-screen/ #CTV #DigitalAdvertising #CrossDeviceAttribution #PerformanceMarketing #IAB

FYI: WHOOP picks Viant as its CTV ad platform in a multi-year deal: WHOOP selects Viant Technology as its DSP of Record for CTV advertising, targeting household-level precision and measurable business outcomes in a multi-year deal. https://ppc.land/whoop-picks-viant-as-its-ctv-ad-platform-in-a-multi-year-deal/ #CTV #Advertising #DigitalMarketing #AdvertisingTechnology #DataDriven

If your structure pays late investors before early believers, what are you really saying 🤷🏼‍♂️ ...and who will back you next time? I’d say … are you a creative strategist @[email protected] putting together a 15 minute segment to pitch a #ctv ad series for @[email protected] #marketing

RE: https://bsky.app/profile/did:plc:ztrkqi2necmj6qkugq43w346/post/3mh6zuzir2f2g

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ICYMI: OpenX and TVision bring real-time attention targeting to CTV buyers: OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users. https://ppc.land/openx-and-tvision-bring-real-time-attention-targeting-to-ctv-buyers/ #CTV #Advertising #DigitalMarketing #AttentionTargeting #OpenX

YouTube is about to own the Oscars, and that changes everything for ad buyers: YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles. https://ppc.land/youtube-is-about-to-own-the-oscars-and-that-changes-everything-for-ad-buyers/ #YouTube #Oscars #Advertising #CTV #MediaBuying

Manitoba’s U.S. trade rep paid $482K a year, contract shows
A former CTV and CBC reporter hired to serve as Manitoba’s trade envoy to the United States is taking home more than $480,000 Cdn a year in consulting fees, according to his contract with the province.
https://www.cbc.ca/news/canada/manitoba/richard-madan-trade-envoy-compensation-9.7128435?cmp=rss