FYI: 33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #AdTech #CTV #DisplayAdvertising #MobileMarketing

ICYMI: 33Across and Valpak bet on new movers to fix programmatic's signal problem: 33Across and Valpak today launched an exclusive supply-side partnership activating new mover audiences across CTV, display, and mobile through AI-driven curation. https://ppc.land/33across-and-valpak-bet-on-new-movers-to-fix-programmatics-signal-problem/ #ProgrammaticAdvertising #AdTech #NewMovers #CTV #DisplayAdvertising

Google sets March 23 date for Gemini showcase on Google Marketing Platform: Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points. https://ppc.land/google-sets-march-23-date-for-gemini-showcase-on-google-marketing-platform/ #GoogleMarketing #GeminiShowcase #DigitalMarketing #Advertising #DisplayAdvertising

Google expands custom segments availability for Display campaigns: Google Ads policy update enables Custom Segments for Display campaigns starting December 12, allowing advertisers to build audiences with broader tool access. https://ppc.land/google-expands-custom-segments-availability-for-display-campaigns/ #GoogleAds #DisplayAdvertising #DigitalMarketing #CustomSegments #PPC

Google updates DV360 attribution and measurement tools: Display & Video 360 adds Floodlight parameter for TrueView, enhances Optimized Targeting bidding intelligence, and shifts Campaign Manager 360 to begin-to-render counting. https://ppc.land/google-updates-dv360-attribution-and-measurement-tools/ #GoogleUpdates #DV360 #Attribution #MeasurementTools #DisplayAdvertising

DV360 expands audience reporting to ten distinct categories: Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories. https://ppc.land/dv360-expands-audience-reporting-to-ten-distinct-categories/ #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising

DV360 introduces natural language search functionality: Display & Video 360 introduces AI-powered natural language search on September 18, 2025, enabling advertisers to find campaigns using conversational queries. https://ppc.land/dv360-introduces-natural-language-search-functionality/ #DV360 #DigitalMarketing #AI #NaturalLanguageProcessing #DisplayAdvertising

Google unveils new CTV strategies at IAB NewFronts: Google announced major updates to Display & Video 360 platform with AI integration and expanded retail media capabilities. https://ppc.land/google-unveils-new-ctv-strategies-at-iab-newfronts/ #Google #CTV #IABNewFronts #DisplayAdvertising #VideoMarketing

ICYMI: DV360 introduces seller ID blocklist with additional fee: Display & Video 360 enables more granular supply path control for advertisers, but at a price. https://ppc.land/dv360-introduces-seller-id-blocklist-with-additional-fee/ #DV360 #DigitalMarketing #AdTech #DisplayAdvertising #VideoMarketing

DV360 introduces seller ID blocklist with additional fee: Display & Video 360 enables more granular supply path control for advertisers, but at a price. https://ppc.land/dv360-introduces-seller-id-blocklist-with-additional-fee/ #DV360 #DisplayAdvertising #VideoMarketing #DigitalMarketing #ProgrammaticAdvertising