AudienceProject lands Italy's first Omnicom deal for cross-media measurement: AudienceProject and Omnicom Media Italy partner to deliver unified cross-media measurement across linear TV, CTV, and digital channels for Italian advertisers. https://ppc.land/audienceproject-lands-italys-first-omnicom-deal-for-cross-media-measurement/ #AudienceProject #Omnicom #CrossMedia #MediaMeasurement #Advertising

FYI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalMarketing #CrossMedia #AudienceInsights #MarketingTrends

ICYMI: Nielsen plugs Triton Digital's podcast data into its planning tool: Nielsen integrates Triton Digital's Podcast Metrics Demos+ into Nielsen Media Impact, giving planners podcast audience data inside a cross-media planning tool. https://ppc.land/nielsen-plugs-triton-digitals-podcast-data-into-its-planning-tool/ #Podcasting #Nielsen #DigitalMedia #CrossMedia #PodcastMetrics

ICYMI: AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #CrossMedia #DigitalMarketing #AudienceProject #MarketingInsights

AudienceProject white paper challenges ad measurement myths: AudienceProject's new white paper details how independent cross-media measurement works technically and why billions in ad spend depend on getting it right. https://ppc.land/audienceproject-white-paper-challenges-ad-measurement-myths/ #AdMeasurement #DigitalAdvertising #CrossMedia #MarketingInsights #AudienceData

FYI: AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. https://ppc.land/audienceproject-brings-independent-cross-media-measurement-to-poland/ #CrossMedia #DigitalMarketing #AdTech #SaaS #Poland

FYI: LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #ArtificialIntelligence #AIAgents #AudienceBuilding #CrossMedia

ICYMI: AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. https://ppc.land/audienceproject-brings-independent-cross-media-measurement-to-poland/ #CrossMedia #AdTech #Measurement #DigitalMarketing #Poland

AudienceProject brings independent cross-media measurement to Poland: AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV. https://ppc.land/audienceproject-brings-independent-cross-media-measurement-to-poland/ #AudienceProject #CrossMedia #Measurement #Poland #DigitalMarketing

LiveRamp deploys live AI agents for audience building and cross-media measurement: LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access. https://ppc.land/liveramp-deploys-live-ai-agents-for-audience-building-and-cross-media-measurement/ #LiveRamp #AI #AudienceBuilding #CrossMedia #AdTech