Viant closes TVision deal, putting real attention data inside the buy: Viant Technology closes its $40M TVision acquisition, embedding second-by-second attention signals directly into CTV campaign planning, buying, and measurement. https://ppc.land/viant-closes-tvision-deal-putting-real-attention-data-inside-the-buy/ #Viant #TVision #AttentionData #CTV #CampaignPlanning

FYI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #DigitalMarketing #MediaPlanning #CrossChannelMarketing

ICYMI: xpln.ai and TVision team up to scale CTV attention data across channels: xpln.ai integrates TVision's second-by-second CTV attention data into scalable predictive models for cross-channel campaign optimization and media planning. https://ppc.land/xpln-ai-and-tvision-team-up-to-scale-ctv-attention-data-across-channels/ #CTV #AttentionData #MediaPlanning #CampaignOptimization #MarketingTechnology

Viant buys TVision for $40M to end TV's self-measurement problem: Viant Technology acquires TVision for $40M, gaining second-by-second attention data for its programmatic platform to challenge walled garden self-reporting. https://ppc.land/viant-buys-tvision-for-40m-to-end-tvs-self-measurement-problem/ #Viant #TVision #ProgrammaticAdvertising #DigitalMarketing #AttentionData